powerpoint presentation · 2020. 1. 22. · 14 january 2020, park hyatt bangkok. corporate strategy...
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RS ENTERTAINMERCE DECODED 2020
Khun Surachai Chetchotisak, CEO
Khun Pornpan Techarungchaikul, CCO
Khun Chakrit Pichyangkul, Head of Product & Commercial Content
14 January 2020, Park Hyatt Bangkok
Corporate Strategy 2020
RS 2020The New S-Curve
• Entertainmerce
• Data-driven Company
• Strategic Partnership
• M&A
Corporate Strategy 2020
Entertainmerce
Strategy 2020
Entertainment + Commerce
= Entertainmerce
Entertainmerce Strategy 2020
TV Audiences
Entertainment Assets Strategy 2020
Listeners
Digital Consumers
On Ground Audiences
Market Tension
PhysicalStores
OnlineStores
Entertainmerce Strategy 2020
Entertainment Assets
Storytelling Commerce
Entertainmerce Strategy 2020
StaticDisplay
Value-added Price
Competitive Price
InspirationalStorytelling
Entertainmerce Strategy 2020
RS Mall Purpose
• Meaningful
• Trustworthy
• Fulfilling
• Engaging
• Inspiration
RS Mall Touchpoints
TV Website
Application Social Media
RS Mall Fulfillments
Telemarketing Chat Agent
Logistics
Platform
Strategy 2020
Platform Strategy 2020
Marketing
Product
Content
Technology
TECHNOLOGY STRATEGY
Technology Strategy 2020
CDP
Technology Strategy 2020
Social Listening
Technology Strategy 2020
Customer Engagement Analytics
Technology Strategy 2020
Data Analytics
PRODUCT STRATEGY
MERCHANDISING
OWN BRANDS
The Right Mix to Maximize Revenue
Merchandising Strategy 2020
Merchandising Strategy 2020
Homewaresand Home
Furnishings
ConsumerHealth
Beautyand Personal
Care
30 New SKUs per Month
seasonal productsfestive products
+250%
Merchandising Strategy 2020
New Categories /
Innovation to Build New Database /
New Segments
Merchandising Strategy 2020
Merchandising Strategy 2020
Travel & Services
Personal Accessories Apparel & Footwear
Consumer Electronics& Appliances
Exclusivity to Uplift the Image and Maximize Conversion
First & Only @ RS MallRS Mall X Brand
Merchandising Strategy 2020
New Product
STRATEGY 2020
New Product Strategy 2020
Defend Market Share Position
New Product Strategy 2020
Preempt Market Segment
New Product
Source: Euromonitor International
Strategy 2020
Global Market Value of Dietary Supplements
USD >50 Billion
Probiotic Supplements Growthfrom 2006-2021
+248%
New Product Strategy 2020
Capitalize on Distribution Strength
New Product Strategy 2020
Establish Foothold in New Market
New Product
Source: Euromonitor International
Thailand Market Value
12 Billion+30%
Strategy 2020
CONTENT STRATEGY
Content Strategy 2020
Live Programs to Boost Engagement
Content Strategy 2020
Superior Claims Demonstration
Content Strategy 2020
Value-added Promotion
Content Strategy 2020
Real Life & Inspirational Storytelling
Content Strategy 2020
Fun and Engaging Show Host / Experts
Content Strategy 2020
New Entertainmerce Programs
MARKETING STRATEGY
Marketing Campaign Strategy 2020
Chinese New Year Valentine's Day Love Sale 13th Friday Sale Songkran Festival Day
Mayday Sale Mid Year Grand Sale RS Mall New Available Mother's Day Sale
Amazing Big Set Halloween Shock Sale 11.11 Big Sale Big Surprise New Year Grand Sale
11.11
Loyalty Program Strategy 2020
Rewards & Redemption
Privileges
Goal
Year 2020
3.2 Billion
GOAL Year 2020
Customer Frequency Price Size
1.6 M
+20%
2.5/Year
+38%
THB 2,500
+4%
GOAL Year 2020
Estimated Performance Year 2020
Estimated Performance Year 2020
Revenue by Business Unit
Total(THB M)
% of Revenue Contribution
Revenue 5,250 100Commerce 3,200 60
Media & Entertainment 2,050 40
▪ Digital TV (CH8) 1,250 25
▪ Radio (COOL) 300 5
▪ Music & Others 500 10
Estimated Performance
GPM 45-50%
EBITDAMargin 20-25%
NPM 12-15%
Year 2020
RS ENTERTAINMERCE DECODED
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