RS ENTERTAINMERCE DECODED 2020

Khun Surachai Chetchotisak, CEO

Khun Pornpan Techarungchaikul, CCO

Khun Chakrit Pichyangkul, Head of Product & Commercial Content

14 January 2020, Park Hyatt Bangkok

Corporate Strategy 2020

RS 2020The New S-Curve

• Entertainmerce

• Data-driven Company

• Strategic Partnership

• M&A

Corporate Strategy 2020

Entertainmerce

Strategy 2020

Entertainment + Commerce

= Entertainmerce

Entertainmerce Strategy 2020

TV Audiences

Entertainment Assets Strategy 2020

Listeners

Digital Consumers

On Ground Audiences

Market Tension

PhysicalStores

OnlineStores

Entertainmerce Strategy 2020

Entertainment Assets

Storytelling Commerce

Entertainmerce Strategy 2020

StaticDisplay

Value-added Price

Competitive Price

InspirationalStorytelling

Entertainmerce Strategy 2020

RS Mall Purpose

• Meaningful

• Trustworthy

• Fulfilling

• Engaging

• Inspiration

RS Mall Touchpoints

TV Website

Application Social Media

RS Mall Fulfillments

Telemarketing Chat Agent

Logistics

Platform

Strategy 2020

Platform Strategy 2020

Marketing

Product

Content

Technology

TECHNOLOGY STRATEGY

Technology Strategy 2020

CDP

Technology Strategy 2020

Social Listening

Technology Strategy 2020

Customer Engagement Analytics

Technology Strategy 2020

Data Analytics

PRODUCT STRATEGY

MERCHANDISING

OWN BRANDS

The Right Mix to Maximize Revenue

Merchandising Strategy 2020

Merchandising Strategy 2020

Homewaresand Home

Furnishings

ConsumerHealth

Beautyand Personal

Care

30 New SKUs per Month

seasonal productsfestive products

+250%

Merchandising Strategy 2020

New Categories /

Innovation to Build New Database /

New Segments

Merchandising Strategy 2020

Merchandising Strategy 2020

Travel & Services

Personal Accessories Apparel & Footwear

Consumer Electronics& Appliances

Exclusivity to Uplift the Image and Maximize Conversion

First & Only @ RS MallRS Mall X Brand

Merchandising Strategy 2020

New Product

STRATEGY 2020

New Product Strategy 2020

Defend Market Share Position

New Product Strategy 2020

Preempt Market Segment

New Product

Source: Euromonitor International

Strategy 2020

Global Market Value of Dietary Supplements

USD >50 Billion

Probiotic Supplements Growthfrom 2006-2021

+248%

New Product Strategy 2020

Capitalize on Distribution Strength

New Product Strategy 2020

Establish Foothold in New Market

New Product

Source: Euromonitor International

Thailand Market Value

12 Billion+30%

Strategy 2020

CONTENT STRATEGY

Content Strategy 2020

Live Programs to Boost Engagement

Content Strategy 2020

Superior Claims Demonstration

Content Strategy 2020

Value-added Promotion

Content Strategy 2020

Real Life & Inspirational Storytelling

Content Strategy 2020

Fun and Engaging Show Host / Experts

Content Strategy 2020

New Entertainmerce Programs

MARKETING STRATEGY

Marketing Campaign Strategy 2020

Chinese New Year Valentine's Day Love Sale 13th Friday Sale Songkran Festival Day

Mayday Sale Mid Year Grand Sale RS Mall New Available Mother's Day Sale

Amazing Big Set Halloween Shock Sale 11.11 Big Sale Big Surprise New Year Grand Sale

11.11

Loyalty Program Strategy 2020

Rewards & Redemption

Privileges

Goal

Year 2020

3.2 Billion

GOAL Year 2020

Customer Frequency Price Size

1.6 M

+20%

2.5/Year

+38%

THB 2,500

+4%

GOAL Year 2020

Estimated Performance Year 2020

Estimated Performance Year 2020

Revenue by Business Unit

Total(THB M)

% of Revenue Contribution

Revenue 5,250 100Commerce 3,200 60

Media & Entertainment 2,050 40

▪ Digital TV (CH8) 1,250 25

▪ Radio (COOL) 300 5

▪ Music & Others 500 10

Estimated Performance

GPM 45-50%

EBITDAMargin 20-25%

NPM 12-15%

Year 2020

RS ENTERTAINMERCE DECODED