powerful linkedin resources for your job search

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Presented this deck to HBS Alumni on 10.21.14. Touches on the mission and vision of Linkedin before focusing on building your professional brand, growing and nurturing your network, learning and sharing insights and landing that dream job.

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Powerful LinkedIn Resources for Your Job Search Oct 21, 2014

2

Introductions

Connect the world’s professionals to make them

more productive and successful

Our mission

3

Create economic opportunity for every member of the

global workforce

Our vision

4

5

Connecting talent with opportunity at massive scale

Agenda

6

Manage your Professional Brand.

Optimize Your Profile to Tell Your Story

Stand out and get found

Grow and Nurture your Network.

Authentically Grow Your NetworkStay Connected with Others

Learn from Others. Share your Knowledge & Insights.

Follow People, Companies & Channels Participate in Groups & Share Insights

Land your Dream Job.

Jobs & Company Career Pages

Leveraging your Network

01

02

03

04

Share Your Story with Your LinkedIn Profile 01

Your LinkedIn Profile is your professional marketing material. Determine what you want readers to take away and build your profile.

01 Adding a profile picture makes you 7x more likely to

be viewed by others.

Publishing posts helps solidify your

brand.

Your headline is important as it shows up in search

results.

Your summary helps you quickly define who you are

and what you are looking for.

01

Add pictures, videos and presentations to your experience section to create an eye-catching portfolio.

Endorse and Get Endorsed

10

01

• Adding skills and expertise makes it easy for your connections to endorse you, and helps you show up in relevant searches.

• Endorsing others is a light-weight way of staying connected.

Product Management99+

Business Strategy57

Leadership47

Marketing35

Most Endorsed For…

Get Recommended by Former Colleagues and Clients

11

01

Annabelle LarsenExecutive Officer at USAF Reserves

Darrell was an outstanding manager. We worked together during a time of transition on the Air Staff at the Pentagon and throughout the process Darrell kept a level head and a big-picture perspective, ensuring everyone focused on the tasks central to success. He maintained a sense of calm in an otherwise tense environment.March 7, 2011, Lisa worked indirectly for Darrell at United States Air Force

Tips on getting good recommendations

Request with a

soft approach3 3 3Remind them of your

past projects and accomplishments

Request from a variety of different position levels

Ask some of your to write recommendations about your work. This really makes your profile stand out. Others can form a more complete picture of who you are.

Customize Your URL

12

01

Alan CorderoScrappy Innovative Sales Management Professional and People DeveloperSan Francisco Bay Area l Internet

www.linkedin.com/in/acordero

Easily direct people to your LinkedIn profile

Make Sure Your Profile Looks Great on the Phone

13

01

Page 1 Page 2

A large number of people will check you out on their phones.

A Well-written LinkedIn Profile can Boost Your Discoverability

01

Agenda

15

Manage your Professional Brand.

Optimize Your Profile to Tell Your Story

Stand out and get found

Grow and Nurture your Network.

Authentically Grow Your NetworkStay Connected with Others

Learn from Others. Share your Knowledge & Insights.

Follow People, Companies & Channels Participate in Groups & Share Insights

Land your Dream Job.

Jobs & Company Career Pages

Leveraging your Network

01

02

03

04

Add connections with ‘warm’ contacts and fellow alumni

02

16

Coworkers

Advisors

Alumni

Friends

Write Personalized Connection Requests02

17

Use LinkedIn as your personal CRM02

Nurturing your network is extremely important. Use LinkedIn’s Relationship features to help remember important information about your contacts

Sign up for Newsle and get updates about your network

02

Newsle lets you know when your friends & colleagues make the news and gives you a reason to keep in touch

Use the Connected App to Stay in Touch on the go 02

20

Nurturing your network is extremely important. The LinkedIn Connected App on iOS is a lightweight way of staying in touch with your network.

Agenda

21

Manage your Professional Brand.

Optimize Your Profile to Tell Your Story

Stand out and get found

Grow and Nurture your Network.

Authentically Grow Your NetworkStay Connected with Others

Learn from Others. Share your Knowledge & Insights.

Follow People, Companies & Channels Participate in Groups & Share Insights

Land your Dream Job.

Jobs & Company Career Pages

Leveraging your Network

01

02

03

04

Your Feed is the Place to Share & Learn from Others

22

03

Customize the Feed: Follow Channels, People, Companies

23

03

Use Groups to Learn and Share within Communities

24

03

Demonstrate your industry interests and professional affiliations, meet like-minded people, and have conversations about topics that matter to you.

Participate in Public Conversation by Sharing and Commenting

25

03

• Publish your own post • Share content written by others • Start conversations with your network • Like or comment on others’ posts, shares or status updates

Learn & Share on the Go

26

03

Groups, Shares, Posts Pulse for your News SlideShare for Slides

Agenda

27

Manage your Professional Brand.

Optimize Your Profile to Tell Your Story

Stand out and get found

Grow and Nurture your Network.

Authentically Grow Your NetworkStay Connected with Others

Learn from Others. Share your Knowledge & Insights.

Follow People, Companies & Channels Participate in Groups & Share Insights

Land your Dream Job.

Jobs & Company Career Pages

Leveraging your Network

01

02

03

04

Find Open Opportunities

©2013 LinkedIn Corporation. All Rights Reserved. 28

Find jobs by keyword, title, company, postal code, function, industry, years of experience and date posted using advanced search.

04

Reach out to Your Connections for a Referral

29

Once you’ve found your dream job, increase your chances of success by leveraging your network for referrals and intelligence

04

Take Advantage of Company’s Career Pages

30

Follow companies to signal your interest in working for them.

04

Download LinkedIn’s Job Seeker App

31

The Job Seeker App is a lightweight way to search for and track opportunities on the go

04

32

Showcase who you are.

Learn from others and share what you know.

Connect with others.

Questions

33

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