pinterest social sizzle ideas

Pinterest Social Sizzle Ideas

iThink SocialAugust 2012

*Please note: Pinterest does not have paid advertising at this time

Pin To Win contests:• Brand challenges consumer to pin select items to their own Pinterest boards and enter them to win a prize

Interest Boards:• Brand creates board for consumers to pin items to and create an interest group around their product or idea

Expert Boards:• Enlist a celebrity or expert to create their own custom board for your brand

Lands’ End Holiday 2011 “Pin To Win” Contest

http://www.facebook.com/note.php?note_id=10150517045950803

Bethenny Frankel “Pin To Win” Talk Show Tickets

http://www.bethennytv.com/2012/06/pin_it_to_win_it_0613.php

Haas Avocados – Avocado Lovers Interest Board

http://pinterest.com/hassavocados/avocado-ers/

Katie Couric’s Shoe Board for InStyle Magazine

http://pinterest.com/instylemag/katie-couric-s-shoe-picks/

• Tangible sales results• 21% of Pinterest users have purchased products after seeing them on the site

• Integration of Facebook and Twitter• Competitions can live on Facebook (participants can enter the contest by visiting the brand’s page)

• Promote sharing boards with friends on Facebook and Twitter

• Total users on Pinterest = 20.2MM

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