pinterest how to (pinterest for business week #5)
Post on 23-Jun-2015
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Week #6: Pinterest
Sharing Your Interests
with Shannon Bowen-Kelsick
www.sbkelsick.com @sbkelsick
What is Pinterest?
@sbkelsick
https://www.youtube.com/watch?v=oJzD4vF5dFA
Pinterest Statistics and Users
@sbkelsick
Men: 34%!
Women: 66%!
• 3.8 million Canadians use Pinterest • 2.5 million of them are women • 54 percent are 24 to 54 years of
age • 38 percent have children • 35 percent of users have a
household income of over 100,000 per year
Why Pinterest?
@sbkelsick
• PEOPLE USE IT! !• 2.5 BILLION monthly pageviews !
• PINNERS BUY STUFF!• “Pinterest users also buy more of the items they
encounter in pins than items on Facebook” !
• PINNERS SPEND MORE MONEY!• Pinterest users spend 70 percent more money when they
arrive at your website from Pinterest versus non-social referrals
Why Pinterest?
@sbkelsick
Pinterest Goodies
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Go to: https://about.pinterest.com/en/goodies!
Pin it Button on YOUR website images
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Ensure you have a Pin it option on ALL of your images on your website
!**WordPress recommended app: Pinterest Pin It Button For Images by Canha images
Pinterest When to Post
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Use Pinterest to FIND Information
• Content to share • Content to learn • Content to inspire • Competitive Information
• Client information (likes)
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Pinterest Profiles
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Ability to include Facebook & Twitter link in profile
Be aware of how YOUR pictures are being shared/pinned
@sbkelsick
My daughter’s picture from her blog featuring a picture of her with Francoise Abanda was shared by WTA Quebec !**Ensure you know what is going on with your brand!
www.pinterest.com/source/YOURWEBITEAddress
@sbkelsick
How to get your products on Pinterest, even if you’re not
• Give people something GREAT to share! • Great product photography • Great content (DIY’s, How to’s) • Great video
!!
@sbkelsick
Compare Yourself
• Search out your competitors on Pinterest, how do you compare with them?!• Are your images as pin-able as theirs?!• How can you make better images?!• Are you tagging/naming your images so they
can be found?
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Creating Effective Pins
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Businesses - Use Rich Pins
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Pinterest Page Examples
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http://www.pinterest.com/source/imaginationsoup.net/
Pinterest Page Examples
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B2B usage: http://www.pinterest.com/constantcontact/
http://www.pinterest.com/source/constantcontact.com/
Pinterest Page Examples
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http://www.pinterest.com/source/nylafreedesigns.com/
Pinterest Page Examples
@sbkelsickhttp://www.pinterest.com/ASPCA/howl-o-ween/
Pinterest Page Examples
@sbkelsick
http://www.pinterest.com/trevorproject/
Converting Personal to Business Page
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Pinterest Tips and Tricks
• Pin It button widget that appears at end of page for WordPress: Pin It on Pinterest
• Ensure you use Pinterest Mobile app to see the difference and learn how your audience is viewing and sharing
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Pin away! with Shannon Bowen-Kelsick!
www.sbkelsick.com!@sbkelsick
references• designingmba.com Youtube Pinterest video • http://www.pinterest.com/pin/38491771790051554/ • http://www.strategicobjectives.com/women-vs-men-canadians-social-media-
gender-split/ • http://blogs.constantcontact.com/product-blogs/social-media-marketing/pinterest-
for-business/ • https://business.pinterest.com/en/rich-pins • http://now-marketing-group.com/wp-content/uploads/2013/07/Pinteresting.png?
__hstc=267267473.bdcf9b0c1d7fd574b68af59f6f59b833.1415332845546.1415332845546.1415332845546.1&__hssc=267267473.1.1415332845546&__hsfp=1763624393
• http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list !!!!
@sbkelsick
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