Pinterest, where a picture is worth a thousand words!

What is Pinterest? It is a virtual pin-board that allows users to organize and share thoughts, ideas, etc. One can upload, sort, save and manage photos, videos, links and other content on their various boards. Users add content to Pinterest and their boards by pinning the items.

I love rock climbing! This is too

cool!

In August 2010, Pinterest had around 5,000 users.

Now they are near 20 million users.

Pinterest connects users to other Pinterest users of similar interests from around the world. Browsing the site allows users to discover new ideas and inspiration

from those with similar interests.

Why all the hype?

Simple

Visual

How to get started?

1. Invitation…2. Link to Facebook, Twitter, or

create login.

How to apply to

Business?

Businesses are using Pinterest to engage a community of followers. As of February 2012, 100+ brands were using Pinterest.

Is Pinterest for you?

1. Interesting and Sharable content?- Those with non-visual products will have to be creative. (Images, news, tips, products.)

2. Visual Product? - Get their attention with

interesting images and videos. (Interesting= pin/repin/likes)

3. Time?

- Like other social media, observe and respond to your audience. Be active! Show some sort of activity at least once a week.

Ways to Attract Traffic to your Pinterest site

1. Follow those you would like to follow you back.

2. Selling something? Add a price.

How to Make Pins Sharable

Send a Clear Message

Convey topic with bold text- use free photo editors like Pixlr

Photo Format

Are your photos in the right format? Flash slide shows can’t be uploaded, but make

Pinterest image Infographic for link.

Think Outside the Box

Follow some of your customers and get to know them.

Increase Traffic with Contests & Giveaways

Captivate EmotionsEmotion appeal is key. Cute factor is huge. Use Keywords: Yummy, affordable, hilarious, new. Let users relate and respond.

http://pinterest.com/

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