pinterest, google+, instagram and foursquare marketing

What makes an app or social network

useful?

*Comcast    ***SAP/Netbase  **Hitwise  

*Engadget  **Hitwise  ***Instagram    ****Techcrunch  

From  Repinly    hBp://www.repinly.com/stats.aspx  

From  Repinly    hBp://www.repinly.com/stats.aspx  

Emily  Carr  University's  Social  +  InteracJve  Media  Centre  &  Vision  CriJcal  

1  in  5  Pinterest  users    are  buying  items    they  have  pinned.  

March  2012   May  2012  

It’s  WHAT  you  know,  not  WHO  you  know.  

Via Huffington Post!

MulJmedia  publishing  

Up  to  9  users  in  video  chat  

Share  your  screen  

Broadcast  your  Hangout  

Visual  

Mobile  

Site  integraJon  

Contests  

3rd  party  web  profiles  

Check-­‐ins    =  customer  data  

Foursquare  for  venues  

Foursquare  for  venues  

Foursquare  for  Brands  

Foursquare  for  Brands  

Shiny!

Evolving!

How do we manage all of these apps?

Pick the ones that work well for you. Period.  

Where is this stuff going?

Sky’s the limit!