tcf 335 pinterest, foursquare, swarm
TRANSCRIPT
New Media ExtrasDr. Chandra ClarkTCF 335
What’s a Pin and a Board?
• Pins can be almost anything—a gift, recipe, or even a quote.
• They’re like little bookmarks people add to Pinterest that always point back to the sites they came from.
• If you add the Pin It button to your site, people can use it to add your stuff to Pinterest.
• Boards are where people collect and organize pins. Each board tells a story about what the person cares about.
Pinterest Launched: March 20104th most popular social network• 70 million active users per month• 79% of the users are women; 21% are men• 35% of visitors use mobile only• 500,000 Pinterest business accounts• Less than 20% of pins contain faces• Pinterest value as of 10/13: $3.8 Billion-Source: Digital Marketing Ramblings
Pinterest Has Visual Value
• Most Popular Person on Pinterest with most followers: Joy Cho/Oh Joy!• Percentage of Pinterest pins made by women: 92%• Percentage of all Pinterest activity from women: 94%
Storytelling with Instagram Mobile
Pinterest for Small Businesses• Pinterest for Business Section• Verify your website• Set up boards:• Customer’s Choice Products• How-to Guides• Product Spotlight• Infographics and Pictures• Customer Reviews• Behind the Scenes Looks & Prototypes
Pin content you already have
Get customers involved
Motivate followers to repin
ALWAYS link your pins
Make your pins about customers
Pinterest Best Practices
Source: Meltwater Stats
• Changed in August, 2014• Checkins are gone• Leave tips from people on restaurants,
business, etc.• Recommendations on what to buy or go• Trusted more than Yelp• Foursquare video explainer
Swarm Launched: May 2014
Displays where friends are based on checkins and neighborhoods
Who is in your area for coffee, activities, etc.?
Built in messaging system to get the ball rolling.
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Swarm and Foursquare
The closest you can get to knowing someone’s location is 500 feet.
Looks warm and fun compared to Find my Friends in Foursquare.
App will live or die based on success in urban areas
Swarm is less creepy…
• Founded in 2007 • 177.9 million blogs• 81 billion posts• Employs 239 people.• 110 million posts per day.• 20 billion page views a month.• Bloggers can text messages to their page.
