pinterest for the technical communicator

Pinterest for the Technical Communicator

Karen Flamkarenflam@yahoo.com

@karenflam

http://www.linkedin.com/in/kflam

• What is Pinterest?

• How to use it

• WHY??? (WIIFM?)

• Specific applications for Technical Communicators

• New Features

What is ?

• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.

• Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.

What is ? (Continued)

• Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ".

• Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.

What is ? (Continued)

• Pinterest became the fastest site in history to break through the 10 million unique visitor mark.

• With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.

Who uses ?

According to Google Ad Planner:

•Pinterest's user base is made up of 80% women.

•Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).

Why ?

• Organize

• Re-purpose

• Add Creativity

Email Notifications - Immediate

Email Notifications - Weekly

DEMO

http://www.pinterest.com

Contests From Awesome to Annoying in just 30 days

Whole Foods Cookie Swap –

Of special “pInterest”

http://pinalytics.co.uk/

• Analytics

• Copyright Infringement

• Phishing Scams

Unique Uses Wall Street Journal

Unique Uses - Peugeot

Thank you for your attention!

Karen Flam

karenflam@yahoo.com

@karenflam

http://www.linkedin.com/in/kflam