pinterest for the technical communicator
DESCRIPTION
Karen FlamTRANSCRIPT
Pinterest for the Technical Communicator
Karen [email protected]
@karenflam
http://www.linkedin.com/in/kflam
• What is Pinterest?
• How to use it
• WHY??? (WIIFM?)
• Specific applications for Technical Communicators
• New Features
What is ?
• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
• Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.
What is ? (Continued)
• Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ".
• Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.
What is ? (Continued)
• Pinterest became the fastest site in history to break through the 10 million unique visitor mark.
• With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.
Who uses ?
According to Google Ad Planner:
•Pinterest's user base is made up of 80% women.
•Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).
Why ?
• Organize
• Re-purpose
• Add Creativity
Email Notifications - Immediate
Email Notifications - Weekly
Contests From Awesome to Annoying in just 30 days
Whole Foods Cookie Swap –
Of special “pInterest”
http://pinalytics.co.uk/
• Analytics
• Copyright Infringement
• Phishing Scams
Unique Uses Wall Street Journal
Unique Uses - Peugeot
Thank you for your attention!
Karen Flam
@karenflam
http://www.linkedin.com/in/kflam