personal branding via social media

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Presentation presented to a professional group on building a personal brand using social media by Kathy Leonard, President of Freeman Leonard; Marketing and Creative Staffing Firm in Dallas, TX.

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reinventing marketing services

Kathy Leonard, President

kleonard@freemanleonard.com

www.freemanleonard.com

Personal BrandingPersonal Brandingvia Social Mediavia Social Media

1+ Million Lawyers in U.S.

83,600 in Texas

1 for every 300 residents

1+ Million Lawyers in U.S.

83,600 in Texas

1 for every 300 residents

How will the next generation of clients

FIND YOU?

New

and

Improved!

Authentic

B

DIFFERENT

For YOUR AUDIENCE who DEFINE THEIR DESIRED BENEFIT,

YOUR NAME DEFINE YOUR UNIQUE POINT OF DIFFERENCE THAT GIVES YOUR

AUDIENCE WHAT THEY WANT.

For decision makers looking for a

marketing partner that gets results,

Kathy Leonard delivers insights, strategy and ideas that connect with consumers and move them to action.

PASSIONATE

Getting Your Personal BrandIn Front of

Potential Clients

CLIENTSATTORNEY

ATTORNEY CLIENTS

We Trust Each OtherWordWordOfOf

MouthMouthon on

SteroidsSteroids

Give Content. Get Noticed.

Twitterviews of and for Attorneys

Brand Brand You!You!

Follow @emily_rushing on

Twitter

“Notable legal scholars, judges, managing partners and corporate counsel may be found on Twitter sharing information and relevant news items, connecting their personal and professional networks.”

GENERATING CONTENT IS KEY

COMMUNITY ORGANIZER

reinventing marketing services

Kathy Leonard, President

kleonard@freemanleonard.com

www.freemanleonard.com

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