personal branding via social media
DESCRIPTION
Presentation presented to a professional group on building a personal brand using social media by Kathy Leonard, President of Freeman Leonard; Marketing and Creative Staffing Firm in Dallas, TX.TRANSCRIPT
reinventing marketing services
Kathy Leonard, President
www.freemanleonard.com
Personal BrandingPersonal Brandingvia Social Mediavia Social Media
1+ Million Lawyers in U.S.
83,600 in Texas
1 for every 300 residents
1+ Million Lawyers in U.S.
83,600 in Texas
1 for every 300 residents
How will the next generation of clients
FIND YOU?
New
and
Improved!
Authentic
B
DIFFERENT
For YOUR AUDIENCE who DEFINE THEIR DESIRED BENEFIT,
YOUR NAME DEFINE YOUR UNIQUE POINT OF DIFFERENCE THAT GIVES YOUR
AUDIENCE WHAT THEY WANT.
For decision makers looking for a
marketing partner that gets results,
Kathy Leonard delivers insights, strategy and ideas that connect with consumers and move them to action.
PASSIONATE
Getting Your Personal BrandIn Front of
Potential Clients
CLIENTSATTORNEY
ATTORNEY CLIENTS
We Trust Each OtherWordWordOfOf
MouthMouthon on
SteroidsSteroids
Give Content. Get Noticed.
Twitterviews of and for Attorneys
Brand Brand You!You!
Follow @emily_rushing on
“Notable legal scholars, judges, managing partners and corporate counsel may be found on Twitter sharing information and relevant news items, connecting their personal and professional networks.”
GENERATING CONTENT IS KEY
COMMUNITY ORGANIZER
reinventing marketing services
Kathy Leonard, President
www.freemanleonard.com