pere rovira - ask what data can do for you, not what you must do to it

Ask what data can do for you!(not what you can do for data)

Pere Rovira @pere_rovira

LSE

UC  Berkeley

1st  job

3rd  job 2nd  job

Analy9cs

Digital  marke9ng

SEO

information

attribution

personalisation

hAp://www.theguardian.com/news/datablog/interac9ve/2012/oct/15/football-­‐performance-­‐analysis-­‐chalkboards-­‐radial-­‐passing-­‐manchester-­‐city

information

attribution

personalisation

Digital attribution

Device attribution

revenue per visit: 1,6€

note: the example and the data are invented; it’s just to ilustrate the concept

note: the example and the data are invented; it’s just to ilustrate the concept

revenue per visit: 1,6€ revenue per user: 1,8€

revenue per visit: 1,6€ revenue per user: 1,8€ revenue per client: 2,3€

note: the example and the data are invented; it’s just to ilustrate the concept

Off-On attribution

Vicky Brock, PWA 2011

Vicky Brock, PWA 2011

information

attribution

personalisation

Customer Intelligence Platform

Search WebDisplay RTB Email Social

Customer Intelligence Platform

Search WebDisplay RTB Email Social

“Target ad to users that have called us for a quote”

information

attribution

personalisation

¡Thanks!Pere Rovira

@pere_rovira