pere rovira - ask what data can do for you, not what you must do to it
DESCRIPTION
DBi & Google Event July 2014TRANSCRIPT
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Ask what data can do for you!(not what you can do for data)
Pere Rovira @pere_rovira
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LSE
UC Berkeley
1st job
3rd job 2nd job
Analy9cs
Digital marke9ng
SEO
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information
attribution
personalisation
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hAp://www.theguardian.com/news/datablog/interac9ve/2012/oct/15/football-‐performance-‐analysis-‐chalkboards-‐radial-‐passing-‐manchester-‐city
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information
attribution
personalisation
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Digital attribution
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Device attribution
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revenue per visit: 1,6€
note: the example and the data are invented; it’s just to ilustrate the concept
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note: the example and the data are invented; it’s just to ilustrate the concept
revenue per visit: 1,6€ revenue per user: 1,8€
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revenue per visit: 1,6€ revenue per user: 1,8€ revenue per client: 2,3€
note: the example and the data are invented; it’s just to ilustrate the concept
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Off-On attribution
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Vicky Brock, PWA 2011
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Vicky Brock, PWA 2011
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information
attribution
personalisation
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Customer Intelligence Platform
Search WebDisplay RTB Email Social
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Customer Intelligence Platform
Search WebDisplay RTB Email Social
“Target ad to users that have called us for a quote”
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information
attribution
personalisation
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¡Thanks!Pere Rovira
@pere_rovira