ponencia pere rovira
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Pere RoviraCountry Manager Spain at
Grupo Elisa Interactive
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analítica web & marketing online
@pere_rovira
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¿en qué invierto?
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KPI
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toda acción de marketing viene puntuada por la
fidelidad
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fidelidad y palabras clave – informe estándar
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fidelidad y contenido – informe a medida
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“la campaña no ha funcionado,
vendemos lo mismo”
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“no era para vender, es branding”
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“si me meto en las redes sociales hablarán mal de
mi, perjudicará mi branding”
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ya están hablando, escucha....
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si participas te escucharán también a ti, mira....
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pero trasládalo a métricas de negocio
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la cuestión no es más followers
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es la influencia
KPITWITTER = RT / Followers
KPITWITTER = Clicks / Followers
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es el servicio al cliente
KPITWITTER = incidencias resueltas
KPITWITTER = respuestas / mensajes de followers clientes
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http://www.kaushik.net/avinash/2009/08/tips-for-improving-high-bounce-low-conversion-web-pages.html
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conocer personas
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lógico
emocional
lento rápido
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lógico
emocional
lento rápido
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