pdc summer conference panel presentatioin 071312

JULY 13, 2012

Developing an Integrated Professional Presence in the

Physical & Virtual Worlds: A Critical Component of Lawyer Development

www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Meet the Presenters MODERATOR:

Cindy Pladziewicz - Professional Development Perspectives

PANELISTS:

Kevin McKeown - President, LexBlog, Inc.

Sheri Zachary - Director of Career Development, Saul Ewing

Ceil O’Connor - Director of Professional Development & Pro Bono ! ! ! Initiatives, Cozen O’Connor

Asher Bearman – Venture Capital Lawyer, DLA Piper LLP

Agenda• Introductions

• Setting the Frame

• Internet 2012: The Current Reality

• Cultivating Professional Presence Online

• Real Life Examples

• Breakout (if time allows)

• Take Aways & Wrap up

Professional Presence

Source: Image Credit

Stakeholders

Source: Image Credit

Professional Development

Internet 2012

Source: http://www.socialnomics.net/

But Still...Why Bother?• 40% of legal professionals surveyed said blogging

and social networking initiatives have already helped their firms bring in new work.1

• 78% of Executive-level buyers go online to search for outside legal professionals. 2

• 55% of in-house counsel say a law firm’s blog influences hiring decisions. 3

• 84% of in-house counsel perceive blogs as credible. 3

1 Source: ALM Legal Intelligence2 Source: Greenfield/Belser3 Source: InsideCounsel, Zeughauser Group & Greentarget

How Do You Get Your Best Work?

relationships and word of mouth

Social networking is about cultivating a more powerful online persona.

Listen before you talk.

Internet = AcceleratorStrategy First, Tools Second

Begin with End in Mind

Real-life Examples

Source: http://www.fromthesidebar.com

Real-life Examples

Source: http://www.theventurealley.com/

Real-life Examples

Source: http://thedailyrecord.com/generationjd

Social Media in Motion

Source: http://www.leadershipcloseup.com

Social Media in Motion

Breakout Activity

How can you use social media for your profession, yourself & your lawyers?

Source: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/

For More Resources: pdctakeaway.com

pdc summer conference panel presentatioin 071312

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