pdc summer conference panel presentatioin 071312

Copyright © 2012 LexBlog, Inc, All Rights Reserved

JULY 13, 2012

Developing an Integrated Professional Presence in the

Physical & Virtual Worlds: A Critical Component of Lawyer Development

www.lexblog.com | (206) 890-6858 | [email protected]

Copyright © 2012 LexBlog, Inc, All Rights Reservedwww.lexblog.com | (206) 890-6858 | [email protected]

Meet the Presenters MODERATOR:

Cindy Pladziewicz - Professional Development Perspectives

PANELISTS:

Kevin McKeown - President, LexBlog, Inc.

Sheri Zachary - Director of Career Development, Saul Ewing

Ceil O’Connor - Director of Professional Development & Pro Bono ! ! ! Initiatives, Cozen O’Connor

Asher Bearman – Venture Capital Lawyer, DLA Piper LLP


Agenda• Introductions

• Setting the Frame

• Internet 2012: The Current Reality

• Cultivating Professional Presence Online

• Real Life Examples

• Breakout (if time allows)

• Take Aways & Wrap up

Professional Presence

Source: Image Credit


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Stakeholders

Source: Image Credit

mailto:[email protected]


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Professional Development


Internet 2012

Source: http://www.socialnomics.net/

http://www.socialnomics.net





But Still...Why Bother?• 40% of legal professionals surveyed said blogging

and social networking initiatives have already helped their firms bring in new work.1

• 78% of Executive-level buyers go online to search for outside legal professionals. 2

• 55% of in-house counsel say a law firm’s blog influences hiring decisions. 3

• 84% of in-house counsel perceive blogs as credible. 3

1 Source: ALM Legal Intelligence2 Source: Greenfield/Belser3 Source: InsideCounsel, Zeughauser Group & Greentarget



http://almlegalintel.com/SurveyDescription.aspx?id=aOblNDDc2pk=&cmp=va-almlegalintelligence-1022912

http://almlegalintel.com/SurveyDescription.aspx?id=aOblNDDc2pk=&cmp=va-almlegalintelligence-1022912

http://www.greenfieldbelser.com/articles/heavy-executive-level-reliance-on-the-internet-for-finding-and-working-with-professional-service-providers-

http://www.greenfieldbelser.com/articles/heavy-executive-level-reliance-on-the-internet-for-finding-and-working-with-professional-service-providers-

http://www.greentarget.com/wp-content/uploads/2012/01/2012GTZGICSurveyReportFinal-WebsiteVersion.pdf

http://www.greentarget.com/wp-content/uploads/2012/01/2012GTZGICSurveyReportFinal-WebsiteVersion.pdf


How Do You Get Your Best Work?

relationships and word of mouth




Social networking is about cultivating a more powerful online persona.


Listen before you talk.


Internet = AcceleratorStrategy First, Tools Second




Begin with End in Mind




Real-life Examples

Source: http://www.fromthesidebar.com



http://www.fromthesidebar.com/

http://www.fromthesidebar.com/


Real-life Examples

Source: http://www.theventurealley.com/



http://www.constructionlawsignal.com/

http://www.constructionlawsignal.com/


Real-life Examples

Source: http://thedailyrecord.com/generationjd



http://thedailyrecord.com/generationjd

http://thedailyrecord.com/generationjd


Social Media in Motion

Source: http://www.leadershipcloseup.com



http://www.leadershipcloseup.com/

http://www.leadershipcloseup.com/


Social Media in Motion




Breakout Activity




How can you use social media for your profession, yourself & your lawyers?

Source: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/

For More Resources: pdctakeaway.com



http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/

http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/

pdc summer conference panel presentatioin 071312

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