paytm story.. vijay shekhar sharma
Post on 14-Jan-2017
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Prachee Karmakar
Head office at NOIDA..
Estd. 2010
It was OWNED by them.
Offered mobile recharging, bill
payments.
-wikipedia
Prachee Karmakar
“TO THE WINNERS, WHO WON BECAUSE THEY NEVER
GIVE UP..”
-VIJAY SHEKHAR SHARMA
Businessinsider.in
Prachee Karmakar
BACKGROUNDIn
2014Platform with
over 10 million wallets
Pay tm stands FIRST in terms
of app download.
wikipedia
Prachee Karmakar
FUNDINGIN
2015
HELPED IN
RAISING FUNDS
wikipedia Prachee Karmakar
FUNDINGAs per the documents, pay tm has received
funds up to 4637crores.
More than 96% of the funds have been raised within the past one year.
www.Track.in
Prachee Karmakar
PARTNERSPerform purchases such as
AIR TICKETS, TAXI BOOKING, DTH PAYMENTS
INDIAN OIL also accepts PAYTM payments
Book a movie ticket as they had partnered with PVR
Cinemaswikipedia
Prachee Karmakar
Growth story
2011-12
Company was handling 500 million subscribers on daily
basis..
2013-14
2014-15
Launched in 2010
It launched Pay tm market place and
Semi Closed wallet.
With over 22million regt. Customers & 12million app users; they dealt
800,000 orders per day
trak.inPrachee
Karmakar
EXPENSES & COSTING
trak.in
ADVERTISING EXPENSE
58%(APPROX)
PAYMENT GATEWAY,LOGISTICS, PACKING COST,ETCPrachee
Karmakar
PAY_TM BUSINESS MODEL.
Pay Tm is in three
businesses
01. The Recharge Business
02. The E-Commerce business03. The Wallet
Businesstechuntold.com Prachee
Karmakar
The Recharge business..
The research shows that,For recharge business PayTm earns 2-3% of
commission per recharge.
PayTM controls over 30% of the recharge market.
This business has fuelled their growth and right now it provides
database for their new business...
techuntold.com
Prac
hee
Karm
akar
The E-Commerce business
Its a great way to earn PROFIT in this
technological revolution world
Over 1,000 brands have recently tied up mini shops
with PayTM to create a marketplace.
techuntold.com
Prachee Karmakar
Pay TM wallet..
Founder of PayTM
wallet
PayTM got the approval from the Government and aims to disburse to 500million Indians
by 2020.
techuntold.com
Prachee Karmakar
Financial Performance
Is Pay tm a profit making organization.???
How does it earn???
Basically its a market strategy to differentiate itself..
& to SUSTAIN for a longer time in market..Quora.co
m
Prachee Karmakar
Psychological strategy
In MBA
Prachee Karmakar
Are the people happy?? Yes.
!
Why.??????
Saves money by deep discount
s
Safe &secure payment
s(RBI
approved)
45+ banks for Net Bankin
g.
Rs. 1lac+ money transfe
rQuick
payment at Pay
TM
Easily accessible
.(anytime anywhere
)
Chat messagin
g(For
bargain)
Follows KYC
rules & regulatio
ns
Mobile friendly App
Prachee Karmakar
CUSTOMER CARE
100% ASSURANCE
If you have any issue, your money
is immediately refunded.
So, SIT BACK AND ENJOY YOUR SHOPPING
Prachee Karmakar
“you care for your money..The same we
do..”
Prachee Karmakar
PayTM leads in mobile payment
apps..THEY MAKE
PROFITS FROM THE RETAIERTHE CASH BACKS
ARE BEING USED VIA THEIR WALLETS
WHICH LATER HELPS TO PROMOTE THEIR
PRODUCT. Tying- up with UBER added a great profit to their business.
Prachee Karmakar
SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREATSPrachee
Karmakar
1. Smartphone
users.2. Compatible
with all possible
platforms3.Labour
cost eliminated4. No Location
and geographical issues
Prachee Karmakar
1. Processing takes time and fails sometimes.
2. Lots of functionalities which makes app bulky and
takes lot of space
3. Reliability of data
4. Unable to handle the huge traffic.Prachee
Karmakar
Exponential growth in
futureIndustry or
lifestyle trends
Partnership or any agencies
Enter world of online shopping
Prachee Karmakar
Prachee Karmakar
Current story..• Pay tm had made life easier after DEMONETIZATION..• It supports on all smart phones.• cashless INDIA needs pay tm.• Makes life simpler than before.
Prachee Karmakar
Amazing facts
PAY TM IS THE
ACRONYMFOR
“PAYTHROUGHMOBILE”
PAY TM HAS 25 MILLIONWALLETS.
&3MILLION
APP DOWNLOAD
(till jan2016)
Idea of PAY TM was
Given byABHISHEK
RAJAN
Employee ofONE97
COMMUNICAT-IONS.
PAY TM is the only
COMPANYTo receive
Funding fromWorld’s largest
E-comm.Company
-ALIBABA
(25% STAKE)
howtocrazy.comPrachee Karmakar
In 2012,Pay TM was awarded
‘THE MOST INNOVATIVE START-UP OF THE YEAR”
Pay TM rolled out 100 crores advertising campaigns
focusing on
“CRICKET & NEWS”
IN 2014,Pay TM was awarded by
“APPLE STORE;S BEST
APP”
Pay TM has adopted a remarkable marketing
strategy
DELHI METRO ROUTE
To reach its customers.
Prac
hee
Karm
akar
Motivational story of V.Sharma
Prachee Karmakar
Bargain jee bhar karo..Apne price pe done
karo..Pay tm karo.
Thank you... Prachee
Karmakar
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