parkeray popcorn poster - construction marketing awards

CMA | BEST CONTRACTOR MARKETING CAMPAIGN

Popcorn With Parkeray:The Cinema ExperienceWith the objective of increasing project enquiries within the first half of 2018, Parkeray’s ‘Cinema Experience’ is a creative example of a direct marketing campaign, which successfully promotes Parkeray’s construction expertise, positive working relationships and brand personality - resulting in a 7% (£11M) increase in project enquiry value this year.

WEBSITE LANDING PAGE

1,270VIEWS

www.parkeray.co.uk/cinema

ROI 633,842%

I T ’ S S H O W T I M E

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Join us for a Parkeray ‘popping’ cinema experience, as we premiere our latest project showcase videos online.

Enter the link

www.parkeray.co.uk/cinema

in your browser...

Pour the popcorn into your box. Sit back, watch

and enjoy!

Microwave your popcorn and assemble box...www.parkeray.co.uk/cinema

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www.parkeray.co.uk/cinemawww.parkeray.co.uk/cinema

www.parkeray.co.uk/cinema

DRAFT

DRAFT

DRAFT

+7% (£11M)

INCREASE IN VALUEOF PROJECT

ENQUIRIES IN 2018

DIRECT MAIL

3,000CLIENTS MAILED

PARKERAY PRESENTS

SERVED BY: MURRAY03493453 TIME: ALL DAY RATING: G

CINEMA EXPERIENCEVIRGIN ATLANTIC AIRWAYS

SCREEN 2

WORLD PREMIERE SCREEN 1THE ECONOMISTSCREEN 3THE CONFIDENTIAL CLIENT

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ww

w.parkeray.co.uk/cinem

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TICKET TICKET TICKET

NOW SCREENING

VIP

PERFORATED LINE

VIDEO 1,210

PLAYS

E-SHOT OPENED (UNIQUE)

1,420TIMES

Have you got your tickets?! @Parkeray #cinemaexperience #popcorn #greatidea“

I N T E G R AT E D C A M PA I G N : D I R E C T M A I L | W E B S I T E | E - S H O T

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