park howell: the business of storytelling

Storytelling is the one true superpower we all possess.

Park Howell Story Utility Belt Guy

park@businessofstory.com

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Be heard.

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We were born for story.

ADHD is now a communicable disease, and we’re all the virus.

Story is the antidote.

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“The big question is whether you are going to be able say a hearty yes to your adventure. “ - Joseph Campbell

Story is as important to our brain for survival as oxygen is to our lungs.

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We can go weeks without eating, days without drinking, but only about 35 seconds without finding meaning in something around us. - Lis Cron, Wired for Story

THE STORY CYCLE

Craft and tell compelling brand stories that sell

THE STORY CYCLE

Ritual

Moral

Journey

MentorAntagonists

Disruption

Stakes

Hero

Victory

Backstory

Your Personal Brand Story

Beginning Middle End

The best stories are inspired by actual events,

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whether they happened or not.

Act I The Beginning

Where In The World Have You Been?

1

Who’s Your Hero?

2

What’s At Stake?

3

The Call To Adventure

4

Act II The Middle

Conflict is the marrow of all stories.

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Villains, Fog And Crevasses

5

Enter The Mentor6

The Road Of Trials

7

Victory Is At Hand!

8

Act III The End

The Moral Of Your Story

9

To Be Continued...

10

Ritual

The Moral

Journey

Mentor

Antagonists

Disruption

Stakes

Hero

The Story Cycle

Victory

Backstory

THE STORY CYCLE

Story in Action

How effective is your content marketing?

Use your own photos to tell a story in digital

Jack in the Box uses a three act structure in this story: set up, problem, solution

The three act structure of a six second Vine video

See how the Story Cycle plays out in the REI #optoutside campaign

It’s not too late to reignite your inner storyteller

businessofstory.com

businessofstory.com

Business of Story YouTube Channel

The most potent story you will ever tell is the story you tell yourself.

So make it a good one.

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Your Story Should Be Heard

Copyright 2016, Park and Company Marketing Communications, Inc. All rights reserved.