pantaloons 9.8 now
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By:- Group No. 10
SEN HALL
GROUP –
ASMART RIDERS
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PANTALOONS RETAIL (INDIA) LTD
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V I K A SM I S A R
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INTRODUCTION
Led by its flagship enterprise, Pantaloon Retail, the group operates
over 12 million square feet of retail space in over 71 cities and townsand 65 rural locations across India.The group owns several leadingformats including Pantaloons, Big Bazaar, Food Bazaar, Home Town,eZone and Central.
Pantaloons is among India's largest chains of fashion stores.Pantaloons Fresh Fashion, with its focus on 'fresh look, feel andattitude' offers, trendy and hip collections that are in sync with thehopes and aspirations of discerning young and 'young-at-heart'consumers.
Pantaloons Fresh Fashion stands out as a fashion trendsetter, onthe lines of how fashion is followed internationally. This 'fresh fashion'destination allows customers to shop for the latest in fashion appareland accessories throughout the year in an attractive and visuallystimulating ambience. 3
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Pantaloons Fresh Fashion stores have presence with stores not justin Metros but also in smaller towns. All stores have a wide variety ofcategories like casual wear, ethnic wear, formalwear, party wear andsportswear for Men, Women and Kids.
Marketing intermediaries whose job is to help move goods from theraw-material state to producers and then on to consumers createutility
Utility is an economic term for the value, or want-satisfying ability
The success of a firm often depends on its ability to take orders,process them, and get the goods to customers / DistributionChannels
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Fifth largest globally
India is positioned as the leading destinationfor retail investment
India’s retail industry accounts for 10
percent of its GDP and 8 percent of theemployment to reach $17 billion by 2010
Retail sector is expected to contribute to 22per cent of India's GDP by 2010.
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India’s leading retail groups, operating multiple
retail formats across the market, part of FutureGroup
The company’s leading formats include Pantaloons,
a chain of fashion outlets, Big Bazaar, an Indianhypermarket chain, Food Bazaar, a supermarketchain, and Central, a chain of destination malls
Collaborated with India’s leading boutique film
company Vinod Chopra Films
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Our customers and stakeholders shall be servedonly by creating and executing future scenarios inthe consumption space leading to economicdevelopment.
We will be the trendsetters in evolving deliveryformats
We shall infuse Indian brands with confidence andrenewed ambition.
We shall be efficient, cost- conscious andcommitted to quality in whatever we do.
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BOARD OF DIRECTORS SHAILESH HARI BHAKTI GOPIKISHAN BIYANIChairman & Non-Executive Independent Dr Non-Executive Director Director
KISHORE BIYANI RAKESH BIYANI
Managing Director Executive Director Director
S DORESWAMY VIJAY BIYANI
Non-Executive Independent Director Executive Director
Dr. DARLIE KOSHY KAILASH BHATIA
Non-Executive Independent Director Executive Director
BALA DESHPANDE ANIL HARISH
Non-Executive Independent Director Non-Executive Independent Director
CHIEF FINANCIAL OFFICER
C.P. TOSHNIWAL
COMPANY SECRETARY
DEEPAK TANNA
STATUTORY AUDITORS
NGS & CO.
RISK ADVISORS
ERNST & YOUNG PVT. LTD 8
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BANKERS
BANK OF INDIA
AXIS BANK LTD.
ANDHRA BANK
CORPORATION BANKHDFC BANK LTD.
IDBI BANK LTD.
STATE BANK OF TRAVANCORE
UCO BANK
STANDARD CHARTERED BANK
THE FEDERAL BANK LTD.UNION BANK OF INDIA
SHARE TRANSFER AGENTS
LINK INTIME INDIA PVT. LTD.
C-13, Pannalal Silk Mills Compound,
LBS Marg, Bhandup (West),
Mumbai 400 078.
Tel . No. + 91 22 2596 3838
Fax No. + 91 22 2594 69699
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OFFICE
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REGISTERED OFFICE & CORPORATE OFFICEKnowledge House, Shyam Nagar,Off Jogeshwari-Vikhroli Link Road,Jogeshwari (East), Mumbai – 400 060.Tel. No. : + 91 22 3084 1300Fax No. : + 91 22 6644 2201
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2009-10
STRONG SAME STORE SALES GROWTH, COUPLED WITHINCREASED OPERATIONAL EFFICIENCY PROVIDED A
FRESH IMPETUS TO THE BUSINESS.During the year, with a limited amount of capital employed
into the retail business, the company managed a signifi cantincrease in the overall turnover. An incremental turnover ofnearly ` 2,500 Crores was achieved on a limited capital
employed of ` 620 Crores, translating into an incrementalcapital employed ratio of close to 4% or a three-fold increasein the overall balance sheet effi ciencies correlated to top-line.
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LINES OF BUSINESS
The company is present across several lines of business which have various formats (stores)Plywood, The Dollar Store (JV)
Fashion - Pantaloons, Central, aLL, Brand Factory, Blue Sky, Top 10, Fashion Station, BigBazaar, Lee Cooper (JV),IPM MEERUT(JV)
General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics Bazaar, FurnitureBazaar, KB'S FAIR PRICE, Food Rite
Electronics - eZone, Electronic Bazaar, STAPLES (JV)
Home Improvement - Home Town
Furniture - Collection i, Furniture Bazaar, Home Bazaar
E-tailing (Online Shopping) - www.futurebazaar.com
Books & Music - Depot
Leisure & Entertainment - Bowling Co., F123, TGIF (Thank God it's Friday!)
Wellness - Star & Sitara, Tulsi
Telecom & IT - Gen M, M Bazaar, M-Port, ConvergeM, Future Axiom, T 24, One Mobile (inalliance with TATA Teleservices)
Consumer Durables - Koryo, Sensei, IPAQ
Service - E Care, H Care , Design & Service
Malls - Central (Bangalore, Hyderabad, Pune, Mumbai, Vadodara, Gurgaon, Indore,Ahmedabad, Thane)
Investment & Savings - Insurance: ULIP, Pension, Endowment etc. 12
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Menswear
Ladies wear
Kids wear Footwear Lee-cooper,
etc.
Cosmetics
Sportswear
Perfumes & Handbags
Lingerie
RIG, John miller, JM sports etc.
Honey, Annabelle, Mix & Match, etc.
Chalk, Bare7214, etc
Lakme, Garniere, etc
Addidas, Reebok, etc
Hugo, Tommy Hilfiger, etc
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The material distribution structure that moves aproduct from the manufacturer to the consumer oruser.
The marketing structure that, as a part of thedistribution channel, ensures the achievement ofmarketing objectives
70% of their business is done by selling their ownproducts
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Direct Channel
Indirect Channels
Manufacturer Consumer
Manufacturer Retailer Consumer
WholesalerManufacturer Retailer Consumer
Manufact
urer
Wholesaler Retailer Consumer Agent
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In store Pantaloons keep 70% of products of their ownbrand.
Remaining 30% include complete inventories of non-apparels & and some apparels brands like UMM, RangMunch, Bare Denim, leisure Denim & Rig etc
Manufacturer
(own)
()
Retailer Consumer
FKS
(Pantaloon)
s) Manufacturer
(other)
Retailer Consumer
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Decision to stop the supply of its ready-madegarments to other outlets
Pantaloon has decided to open up DistributionCollection Center (DCC) in the four major metrocities of the country
They are among the very few retailers who makeserious and optimum use of barcodes and ERPs
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RETAIL FORMAT OBSERVED AT PANTALOONS
RetailStrategy
Customer Service
Merchandise
Assortme
nt
Location
Communication
Mix
Pricing
StoreDesign &
Display
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STORE LOCATION The location of a retail store occupies an
important place in retail strategy. It notonly conveys the image of the store, butalso influences the merchandise mix andthe interior layout of the store. While themerchandise mix can be changed andprices can be adjusted, it is difficult tochange the decision on store location.
It is located in posh locality in the centre ofthe city. Further the easy availability oftransport facilitates makes the locationreally accessible for shopping.
Pantaloons is situated very close to themain road. Pantaloons being a three floorbuilding have great visibility. To enhancethe visibility pantaloons has put its signboard on the top of the building. 19
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MERCHANDISE ASSORTMENT
Pantaloons have applied the concept of category management inits day-to-day merchandising function as against the traditionalbrand management merchandising practice followed by mostretailers. Category managers look at sales and margins of eachbrand in a category. The whole idea of category management is tocreate products across length and breadth of a category atdifferent price points, fabrics, design, shape, seasons, colour andsize.
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PRODUCT OFFERINGS
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LADIES WEAR
• Honey
• Akkriti
• Annabelle
• Mix & Match
• Ajile
• Rig
KID’S WEAR
• Chalk
• Bare 7214
ACCESSORIES
• Cosmetics
• Stationary for
kids• Books &
Magazines
MEN’S WEAR
• John Miller
• JM Sports
• Bare Denim• Rig
• Ajile
• Lombard
• T-2000
• Bare Leisure
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PRODUCT OFFERINGS CHART
.
PlantoonBrands
Men’s
Formals Casuals Ethnic
Women’s
Formals Casuals
NonPlantoo
n
Brands
Men’s
Formals Casuals
Women’s
Formals Casuals Ethnic
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LombardKnighthood
RIGUMMAgileBareT2006JM SportsLee Copper
AakritiF Factor
Annabelle HoneyAgile
John MillerUrbabaScullersIndigo Nation
Pepe Scullers Jealous21BareRIGUMMLee Copper
Rang ManchTrishaMix & MatchAakriti
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POPULAR BRANDS
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STORE LAYOUT Pantaloons follows a free form store layout. No particular format is followedanything is placed anywhere but strategically. Pantaloons fall under followingcategories- Departmental stores, Malls, E-retailers Here when it comes to
arranging the clothes, same type of clothes are put up together in differentsizes so that same clothes are available for every size at one point only.
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STORE LAYOUT AT DIFFERENT LEVELS
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Ground Level• Ladies Formal
• Ladies Denim
• Cosmetics andFragrances
• Fine Jewellery• Blue Sky
(Sunglasses andWatches)
• Fashion
Accessories• Customer Service
Desk
Second Level• Men’s Occasion’s
Wear
• Men’s Formal
• Men’s Ethnic
• Denim Wear
• Men’s Casuals
• Active Wear ,Sporting Goods
• Teen Boys
• Men’s Washroom
• Drinking Water
First level
• Spring (Designerwear for men andwomen)LadiesFormal
• Ladies Ethnic• Night ware andLingerie
• Kids Wear
• Infant Necessities
• Toys• Footwear
• Ladies WashRoom
• Drinking Water
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STORE DESIGN
Exterior Store Design
The exterior appearance of a store silently announceswhat customers can expect inside. Good exteriorvisual merchandising attracts attention, creates
interest and invites the customer into the business.
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STORE DESIGN Interior Store design
Flooring and Ceiling Graphics & Sign agesLighting Music
Store security Colour & Fragrance
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SPACE ALLOCATION ANDUTILIZATION
• Furniture and fixtures
• Walk Ways and Entries
• Sound type and density • Odour type and density
• Visual merchandising- Merchandise Type and Density
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DISPLAY AREAS, WALKWAYS &DOORS Pantaloons stores have very attractive display areas, inwhich they put the dummies, accessories & all. They havea broad walkway & doorways.
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SUPPLY CHAIN MANAGEMENT AT PANTALOONS
Pantaloon Retail is the firstcompany in the organized
retail sector in India to winan accredited ISO Certificateexclusively for its SupplyChain & Logistics function.
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PRICING
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High turnover
Low turnover
High MarginLow Margin
Since Pantaloons provides products to a potentially large number of
customers at affordable prices, it falls in the High Turnover - Low MarginCate or .
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PRICING
They propose to provide branded products at 10% lessthan the MRP and 20% off on the local brands, which issimilar to what has been carried out in Big bazaar.
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CUSTOMER RELATIONSHIPMANAGEMENT
To survive in the tough competition Pantaloon uses different strategies to attract customers and to retainthem. – Events
– Fests
– Loyalty programs
– Gift Vouchers
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LOYALTY PROGRAMSGreen Card is passport to a whole new world of exclusive benefits
and privileges.
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Benifits 7 Star 5 Star 3 Star 1 Star
Discounts on allpurchases
10% 7.5% 5% Gift Voucher ofRs.200/- on newenrolment
Upgrade Enrolment Upgrade Kit Upgrade Kit Upgrade Kit Welcome Kit
Add-on Card toFamily Members
2 2 1 1
End of Season SalePreview
Yes Yes Yes Yes
Green Channel Yes Yes Yes Yes
Green Drop Yes Yes No No
Green Exchange 90 days 60 days 60 days 60 days
Green ServiceDesk
Yes Yes Yes Yes
Green offers &Promotions
Yes Yes Yes Yes
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PROMOTIONAL STRATEGYGIFT VOUCHERS
GREEN CARDS
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POSITIONING STRATEGY
Initially positioned as a family store, it finally veered
towards becoming a fashion store with and emphasis onyouths and clear focus on ‘FRESH FASHION’. They aretargeting youth and even women, since they are the onesdefining most purchasing decisions.
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COMPETITION Being one of the pioneers of the organized retail sector,the company has an
Established business model along with an unparalleled understanding ofIndian consumers and their needs best.
During the year, the government has initiated some dialogue on the openingup of the retail sector to foreign direct investment (FDI) in a calibratedmanner. This may result in some foreign players, along with new domestic
players entering the sector in the near future. Some of the world’s leading retailers are already present in the country
either
through joint ventures and franchisee agreements with local players orthrough cash-and-carry operations.
They view these developments as a positive opportunity as the entry of newplayers would only expand the modern retail market which is currently
merely 5%-7% Penetrated.
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Investment
The Company’s investment portfolio has increased marginally from `954.03 Crores in 2008-09 to 1024.65 Crores (excluding PRIL
investment of ` 978.50 Crores into FVRL) in 2009-10.The increase ininvestment during the year is mainly by way of subscription of sharesin Subsidiaries/Associates/Joint Ventures.
Sales
The Company’s sales and other operating income has increased from6341.70 Crores to ` 8926.08 Crores, an increase of 40.75% over theprevious year.
The Company has also recorded same store growth of10.64% duringthe year.
Net Profi t
Net profit t of the Company for the year under review stood at `230.16 Crores as compared to ` 140.58 Crores in the previous year,an increase of ` 89.58Crores and 63.72% over the previous year. 38
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Loans and Advances
Loans and advances stood at ` 1027.77 Crores in 2009-
10, a decrease of ` 174.78 Crores over the previous
fi nancial year. The major component of loans and advances represents advance lease deposits for the stores
paid to lessors and advances given to suppliers Capital employed
The capital employed in the business increased by
` 598.49 Crores in 2009-10. This is refl ected in the
liabilities side of the balance sheet through an increase in borrowings by ` 64.80 Crores and an increase in
shareholders funds by ` 533.69 Crores. Return on capital
employed has increased from 14.73% to 16.69%.
Dividend The Company has proposed a dividend of ` 0.80 (40%)Equity shares of the
Company including Class B Shares,and on warrants if converted on orbefore the Book Closure date declared for dividend.
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SWOT ANALYSISStrength
“ Pioneer in the industry, largest market share and capitalization.
“ Reputation for value for money(Competitive pricing), convenience and a wide range of products all inone store
“ Presence in major cities
“ Highly Strategic human resource management and development. It invests time and money in trainingpeople, and retaining them.
“ Most trusted and respected brand by the consumers“ Being financially strong helps pantaloons retail India deal with any problems, ride any dip in profits
and out perform their rivals
“ Development and Innovation are high at Pantaloons India with regards to it products and consumerpreferences and lifestyle changes which keep its ahead of it competitors.
Weakness
“ Pantaloons does not function internationally, which has an effect on success, as they do not reachconsumers in overseas markets.
“ PRIL is the World’s largest grocery retailer and control of its empire, despite its IT advantages, couldleave it weak in some areas due to the huge span of control
“ Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors. 40
Opportunities
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Opportunities
“ Huge untapped market
“ (The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by2010 making India one of the largest consumer markets of the world)
“ Organized retail is only 3% of the total retailing market in India. It is estimated to grow at
the rate of 25-30% p.a. and reach INR 1, 00, 000 Crore by 2010.“ To take over, merge with, or form strategic alliances with other global retailers, focusing on
specific markets
“ New locations and store types offer PRIL opportunities to exploit market development.
“ Opportunities exist for PRIL to continue with its current strategy of large, super centres.“ Rural Retailing
Threats
“ Being number one means that you are the target of competition.(Extra competition andnew competitors entering the market could unsteady pantaloons retail India)
“ A slow economy or financial slowdown could have a major impact on pantaloons retailIndia business and profits.“ Consumer lifestyle changes could lead to less of a demand for pantaloons retail Indiaproducts/services“ Price wars between competitors, price cuts and so on could damage profits forpantaloons retail India.“ The actions of a competitor could be a major threat against pantaloons retail India, forinstance, if they bring in new technology or increase their workforce to meet demand
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It was a great experience to explore the retail sector ofPantaloons .Shopping in India has witnessed a revolution withthe changes in the consumer buying behavior and the wholeformat of shopping altered.
It is expected that by 2010, India may have 600 new shoppingcenters.
Pantaloons ranks in the pyramid of Indian Retail with itsbrilliant consumer centered approach and marketing.
To compete in this sector one needs to have up-to-datemarket information for planning and decision-making.
The second most important requirement is to manage costswidely in order to earn at least normal profits in face of stiff
competition
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THANK YOU
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