overview 2013. in the beginning… 1995… primarily brick & mortar…

OVERVIEWOVERVIEW

2013

In the beginning…1995…

Primarily brick & mortar…

GSI ACQUISITION OF FANATICSMarch, 2011Fanatics 2nd largest seller of NFL merchandiseE-commerce partner with several NFL clubs

SPIN-OFF TO KYNETICJune, 2011GSI sells to eBayFanatics spun off to Kynetic

FANATICS ACQUISITION OF DREAMSJune, 2012Dreams 3rd largest seller of NFL merchandiseE-commerce partner with several NFL clubs

CREATION OF WORLD’S LARGEST LICENSED SPORTS ECOMMERCE COMPANY

Fanatics GrowthFanatics Growth

Fanatics Sells Direct to Fans & Powers Hundreds of e-Commerce Sites

Fanatics Sells Direct to Fans & Powers Hundreds of e-Commerce Sites

SYNDICATION DIRECT

PRO

MORE

LEAGUES TEAMSCOLLEGE

Fanatics is Focused on the CustomerFanatics is Focused on the Customer Five 24/7 Call Centers

Build Long-Lasting Relationships

Superior Customer Experiences

Quick, Low-Cost Shipping

Hassle-Free, 365-Day Return Policy

Unconditional Satisfaction Guarantee

Fanatics Reward Club*ForeSee measures the customer experience through surveying

Five 24/7 Call Centers

Build Long-Lasting Relationships

Superior Customer Experiences

Quick, Low-Cost Shipping

Hassle-Free, 365-Day Return Policy

Unconditional Satisfaction Guarantee

Fanatics Reward Club*ForeSee measures the customer experience through surveying

What they’re saying about Fanatics

10

Growing customer base + great customer

experience

=

larger fulfillment footprint

(among other things)

Warehousing & Distribution

moves & grows as business

does…

Current facility in Jax, 500K sq. ft. & 7.4M units in

inventory…

Why Muskingum County?

Q: Why Muskingum County?

+ strategic location/facility match

+ available, high quality labor force

+ competitive costs/business climate

Frazeysburg Fulfillment:+ 500k sq ft

+ 10M+ units/inventory (500k unit/day)

+ automated systems

+ multiple shift operations

+ at peak over 1300 associates (full time + temp)

What we typically look for:

• Direct to Consumer (high volume) logistics

background

• “Peak” experience

• Excellent team attitudes

Demographics:Full time associates:229 associates-58% from Muskingum-21% from Licking-Avg Age 42 (19-70)-51% female

Temp associates:817associates

-57% from Muskingum-14% from Licking

-22% from Coshocton-Avg Age 34 (18-72)

-52% female

Challenges & future…

Building a plane (while flying)…

Where Sports Fans shop