our story - who's in

Our Story

3 protagonists

N!"# L!$$%"#r

J#r#&' J!' Br#"" K#(()r#*

From our experience with various startup projects

We identify a problem…

O+". 1, 2011

Problem: Deciding where to go out with friends is a pain

We begin our adventure by entering…

O+". 3, 2011

Idea 1 – Social bookmarking tool for places

“The Instapaper for Places”

O+". 3, 2011

Hypothesis – Saving places we want to go and seeing where friends want to go makes deciding easier

We begin to: Build prototype & Talk to everyone!

O+". 3, 2011

1st prototype designed & built in 21 days

O+". 24, 2011

Consumer research conducted in 21 days

O+". 24, 2011

236 surveys 72 interviews 6 designs tested

Research Learnings

O+". 24, 2011

•  2/3 of people view organizing activities with friends as a “pain in the ass”

•  The info people find most useful is:

Conclusion – Knowing where friends want to go makes deciding where to go much easier

70%  of  people  found  most  useful  

Idea 2 – Social planning tool

“Easiest way to make plans with friends”

O+". 31, 2011

Hypothesis – Consolidating group communications in one place and enabling voting will make deciding on

a place to go easier

Over the next 2 ½ months we…

Design for mobile…

N,v. 8, 2011

Design for Facebook…

N,v. 10, 2011

D#+. 1, 2011

Prototype for Mobile…

D#+. 1, 2011

Prototype for Mobile…

Check Out Demo Videos of Prototypes

Mobile Demo - http://www.youtube.com/watch?v=SJTi49y6mVo

Facebook App Demo - http://www.youtube.com/

watch?v=RHjE3tVn98I

More Testing…

D#+. 15, 2011

usability testing beta tester interviews

J!*. 15, 2012

•  Hard to plan time sensitive activities between friends that have the app and friends that don’t via Facebook. People don’t respond or notice communications via Facebook as quickly as they do with SMS and email, the primary tools for planning time sensitive activities.

•  Our solution needs to be 10x better than the existing tools people use

(text message and email) in order to change people’s behaviors. It appears that our solution is only slightly better.

•  Users need content in the beginning of the product experience in order to be engaged and want to come back. With our app, most users didn’t have any messages in the beginning, and therefor didn’t come back.

Research Learnings

Conclusion – Focusing on the communication between people wasn’t working. Existing tools are good enough.

We go back to the drawing board and re-think social bookmarking, where we began…

F#b. 1, 2012

1. Focus on unlocking each others desires

Near term – places of desire

Longer term – any desire, a place…activity…adventure

2. Leverage SMS and email instead of creating a new communication channel

New Overview Video - http://www.youtube.com/watch?v=O8xKFph3fAQ

Re-thinking Social Bookmarking

Back to bookmarking, but built around people and their desires. We focus on mobile first.

F#b. 15, 2012

We also begin exploring a visual experience for the web…

F#b. 15, 2012

F#b. 15, 2012

We also begin exploring a visual experience for the web…

M!r+- 6, 2012

We test more, and learn… We all have a list of desires…trying a new sushi spot, a wine bar a friend just went to, a concert for your favorite

new band, BUT we can’t easily share these desires with our friends and see their desires unless we’re talking with

one another.

We all want to share what we desire with our friends, and find out who’s in with us.

M!r+- 9, 2012

New Vision Help you achieve your desires by sharing them with the people you want to experience those desires with

From the everyday desire of trying a new restaurant…to

the once in a life time desire to travel the world…

We help people find Who’s In

M!r+- 14, 2012

We go live in the Apple App Store

Download it now!

Much more to come…