our story - who's in
TRANSCRIPT
Research Learnings
O+". 24, 2011
Problem - 2/3 of people view organizing activities with friends as a “pain in the ass”
Solution - The info people find most useful is:
70% of people found most useful
Idea 2 – Social planning tool
“Easiest way to make plans with friends”
We re-brand from MarkGo to Who’s In
and secure www.SeeWhos.In
O+". 31, 2011
D#+. 1, 2011
Create Demo Videos of Prototypes
Mobile Demo - http://www.youtube.com/watch?v=SJTi49y6mVo
Facebook App Demo - http://www.youtube.com/
watch?v=RHjE3tVn98I
J!*. 15, 2012
Research Learnings 1. Hard to plan time sensitive activities via Facebook 2. Our solution may only be slightly better than current
tools: text message, email, Facebook. Needs to be 10x better to change behaviors
3. Users need content in the beginning of the product experience
Focusing on the communication between people wasn’t working…
We go back to the drawing board and re-think social
bookmarking, where we began…
F#b. 1, 2012
1. Focus on unlocking each others desires
Near term – places of desire
Longer term – any desire, a place…activity…adventure
2. Leverage SMS and email instead of creating a new communication channel
New Overview Video - http://www.youtube.com/watch?v=O8xKFph3fAQ
Re-thinking Social Bookmarking
Back to bookmarking, but built around people and their desires. We focus on mobile first.
F#b. 15, 2012
M!r+- 6, 2012
We test more, and learn…
We all have a list of desires…a new sushi spot, wine bar, music venue, or museum, BUT we can’t easily share these
with our friends and see their desires unless we’re talking with one another.
We all want to share what we desire with our friends, and
find out who’s in with us.
M!r+- 6, 2012
We’re ready for more beta testers
To expand our beta tester group above the 100 restricted accounts via Test Flight, our testing service, we submit to
the Apple App Store.
We’ll soon be in a better position to distribute our app to more people to further test product engagement.
M!r+- 14, 2012
New Vision
To help the world share their desires with the people who will help reach them
From the everyday desire of trying a new restaurant…to
the once in a life time desire to travel the world…
We help people find Who’s In