kansas main street part 3; who's telling your story?
DESCRIPTION
The 3rd of a three part, day-long training provided for the Kansas State Commerce Department's Main Street Program on April 8 in Phillipsburg, KS.TRANSCRIPT
Who’s Telling YOUR Story?Increasing the effectiveness of your communication, one story at a time
Marc A. Pitman, FundraisingCoach.com
Kansas Main Streets
More New 501(c)3’s Each Year
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
1995 1998 2000 2005 2007 2008
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
Huge DNA picture strand
Campfire picture with people talking
Sylvan Learning Center
Sylvan Learning Center
New Scientist, May 2005
A trip to the grocery store
Set structure of storytelling 2300 years ago– Beginning, Middle, End
Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero
Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero– Needs CONFLICT
(hero+obstacle=conflict)
Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero– Needs CONFLICT
(hero+obstacle=conflict)– The storyteller works to
help the listener be immersed in the story
The Nine Steps of Story Structure by Doug Stevenson Step 1 - Set The Scene
Step 2 - Introduce the Characters
Step 3 - Begin the Journey
Step 4 - Encounter the Obstacle
Step 5 - Overcome the Obstacle
Step 6 - Resolve the Story
Step 7 - Make the Point
Step 8 - Ask the Question– How about you?
Step 9 - Restate the Point
http://www.dougstevenson.com/
Be sure to use a “phrase that pays” (Doug Stevenson The phrase that pays
Storytelling for Dummies
Act 1: Get hero up a tree
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Act 3: Get him down
Hero must be a person
Your Stories = Your Culture
Your Stories = Your Culture
“Genesis” Story
Your Stories = Your Culture
“Genesis” Story “Balaam”
Stories
Your Stories = Your Culture
“Genesis” Story “Balaam”
Stories “Job” Stories
Your Stories = Your Culture
“Genesis” Story “Balaam”
Stories “Job” Stories “Nehemiah”
Stories
Your Stories = Your Culture
“Genesis” Story “Balaam”
Stories “Job” Stories “Nehemiah”
Stories “Revelation”
Stories
Show &
Tell
Picture of Elevator Or people in an elevator
Organizing StoriesThe Rule of 3’s
Organizing StoriesThe Rule of 3’s0. Define Your Jennifer
Organizing StoriesThe Rule of 3’s0. Define Your Jennifer1. 3 Attributes
Organizing StoriesThe Rule of 3’s0. Define Your Jennifer1. 3 Attributes2. 3 Channels
Organizing StoriesThe Rule of 3’s0. Define Your Jennifer1. 3 Attributes2. 3 Channels3. 3 Times a Month for 3 Months
Repeat. Repeat. Repeat.
Horse vet picture
Storytelling Resources Andy Goodman www.agoodmanonline.com
Cliff Atkinson www.SociableMedia.com
Doug Stevenson www.DougStevenson.com
Marc A. Pitman www.FundraisingCoach.com [email protected]
Give me your card to get a free copy of my email guide & bi-weekly ezine.