optimizing visitors experience

We want to onboard user, not scare them away

Less complicated captcha

letterboxd - Uses famous movie quotes as their Captcha during sign up.

Captcha or other alternatives

Your headline must grab attention in less than 1 second

A 1-second response keeps users engaged with the content, thereby increasing the conversion rate and reducing abandonments.

Show options instead of dropdown

Focus call to action instead of many links

Add propose selections

Airbnb

both is good, 87% of Fortune 500 companies have an easy to find search field on their homepage

Dropbox - Enables form when clicked.

Progressive Disclosure

Paypal - Shows the next hidden form

Coda 2 - The submit button of the order form doubles as a progress bar.

Minimize space

Button

Headlines draw eyes before pictures

Short paragraphs encourage reading

Product Hunt

People read text ads more than graphic ads

Pandaapp

Pinterest - The background takes main color of photo that’s about to be displayed.

Facebook

Illusion of content