online vs. instore ecommerce infographic
Post on 28-Jul-2015
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st.
& e
w.
ONLINE VS.IN-STORE
SHOPPING
More and more shoppers are opting to buy online instead of in-store. But why? What motivates someone to make an eCommerce purchase instead of an in-person one? Discover the reasons why people are turning to the screen instead of the mall in our latest infographic.
11% of Macy’s sales are online, which is
$3.1 billionper year
A new Macy’s Weatherproofcoat was priced at:
$69.99Online
$112In-Store
Convenience Better Prices Variety
No CrowdsComparisonof Prices
CompulsiveShopping
DiscreetPurchasing
Less Expenses
WHY CONSUMERS PREFER ONLINE SHOPPING
WHAT THE ONLINE SHOPPER WANTS
Flexibility to choosespecific dates
Flexibility to choosedelivery time
Option to reroute a package
Option to choose an eco-friendly shipping
option
44% of shoppers surveyed said they are more likely to purchase online if they are able to pick up in-store
62% of shoppers surveyed said they are more likely to purchase online if they are able to return an item in-store
60% are happy to know that they won’t have to shop in a crowded mall or store
51% preferred to shop from the comfort of their own homes
Of the 1,000 adult Americans surveyed:
ONLINE SHOPPING ON MOBILE DEVICES
56% 38% 34%Of consumers have
used a mobile device to conduct research on
products at home
Of consumers have used a mobile device to check
product availability while going to the store
Of consumers have used a mobile device to conduct
research on products while at the store
Sources:
http://upstreamcommerce.com/blog/2012/02/14/8-reasons-consumer-likes-shop-online
http://online.wsj.com/news/articles/SB10001424127887324063304578523112193480212
http://abcnews.go.com/Technology/store-buyers-beware-check-stores-website-fork-plastic/story?id=17821888&page=2
http://www.cmo.com/articles/2013/9/3/_15_mind_blowing_sta.html
http://www.bizreport.com/2013/11/84-prefer-shopping-online-to-visiting-a-store.html
http://www.forbes.com/sites/jeremybogaisky/2014/02/12/retail-in-crisis-these-are-the-changes-brick-and-mortar-stores-must-make/
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