one people icc campaign

One world. One people

It doesn’t need you to be one

national

It doesn’t need you to care

what color you are

All it takes you to be a human

being and cheer for the spirit of

cricket

How it all starts

• Bangladesh is about to experience the most glorious sporting event on the own ground

• As a cricket crazy nation, we will cheer for our country but we will cheer louder for the spirit of cricket

• Cricket is a great game and in the name of this great occasion, we all hold hands together

And we say…

What it is to do with cricket

• Cricket is the pride of our country and the inspiration for all of us. A great inspiration must come from something that people love.

Why “One world. One people”

• A great event like this brings all the people together and as a host nation this is our big responsibility to hold the spirit up.

Is it relevant

• The great events like this always are treated as great opportunities to inspire people. In the name of the great game, we will communicate the unity of ours and wish for one united world.

How is it different

• The other name of the game is competition. We will all shout loud for our own country in all the campaigns and promotions. Also, we are the host. And so, by using this campaign we will be able to establish our call for action. By message, by tone or by objectives, we are a different campaign than others.

Communication

• Outdoor communication

– Cut out

– Bill boards

• Activation

• Press Ad

Our proposed billboard design

DHAKA

UTTARA

Rajlaxmi Complex

UTTARA

Rooftop billboard at Uttara, opposite to Rajlaxmi complex.

Face : Azampur

Size : 30 feet x 15 feet

Quantity : 1 billboard

Display Qty : 1 display side

AIRPORT

ROAD

Airport Road

Kawla to Khilkhet

Series of Billboards at Airport road starting from Kawla to Khilkhet

Face : Airport & Khilkhet

Size : 10 feet x 20 feet

Quantity : 2 billboards

Display Qty : 2 display at each

GULSHAN 1

Gulshan 1

Billboards at Gulshan 1

Face : Gulshan 1 intersection

Size : 40 feet x 15 feet

Quantity : 1 billboard

Display Qty : 1 display side

MIDDLE

BADDA

Middle

Badda

Billboards in near Gulshan Badda link road.

Face : Rampura & US Embassy

Size : 15 feet x 30 feet

30 feet x 30 feet

Quantity : 2 billboard

Display Qty : 2 display side

FOKIRAPOOL

Fokirapool

Intersection

Billboards at Fokirapool Intersection

Face : Intersection

Size : 35 feet x 15 feet

Quantity : 1 billboard

Display Qty : 1 display side

GULISTAN

Joykali Mondir

Gulistan

Billboard at Joykali Mondir, Gulistan

Face : Rajdhani Super Market

Size : 40 feet x 20 feet

Quantity : 1 billboard

Display Qty : 1 display side

CHITTAGON

G

KARNAFULI

3RD BRIDGE

Karnafuli 3rd Bridge

Chittagong

Both face Billboards at Karnafuli 3rd

bridge, Chittagong

Face : Cox’s Bazar & Chittagong

Size : 30 feet x 20 feet x 2

Quantity : 2 billboard

Display Qty : 2 display side

POTIA

AMJURHAT

Amjurhat

Potia, Chittagong

Billboard at Chittagong-cox’s Bazar Highway, Amjurhat, Potia, Chittagong

Face : Chittagong

Size : 30 feet x 20 feet

Quantity : 1 billboard

Display Qty : 1 display side

DETAILSLocations : Dhaka : Uttara, Airport Road, Gulshan 1, Middle Badda, Fokirapool, Gulistan

Chittagong : Karnafuli 3rd bridge, Amjurhat

No of Billboards : 11

Display Face : 13

Budget : , 0,000 without print.

VAT : 15% VAT

Payment : 100% Advance

Logo place for each company : 500000 tk

Duration : 2 month

Thank you