one people icc campaign
TRANSCRIPT
One world. One people
It doesn’t need you to be one
national
It doesn’t need you to care
what color you are
All it takes you to be a human
being and cheer for the spirit of
cricket
How it all starts
• Bangladesh is about to experience the most glorious sporting event on the own ground
• As a cricket crazy nation, we will cheer for our country but we will cheer louder for the spirit of cricket
• Cricket is a great game and in the name of this great occasion, we all hold hands together
And we say…
What it is to do with cricket
• Cricket is the pride of our country and the inspiration for all of us. A great inspiration must come from something that people love.
Why “One world. One people”
• A great event like this brings all the people together and as a host nation this is our big responsibility to hold the spirit up.
Is it relevant
• The great events like this always are treated as great opportunities to inspire people. In the name of the great game, we will communicate the unity of ours and wish for one united world.
How is it different
• The other name of the game is competition. We will all shout loud for our own country in all the campaigns and promotions. Also, we are the host. And so, by using this campaign we will be able to establish our call for action. By message, by tone or by objectives, we are a different campaign than others.
Communication
• Outdoor communication
– Cut out
– Bill boards
• Activation
• Press Ad
Our proposed billboard design
DHAKA
UTTARA
Rajlaxmi Complex
UTTARA
Rooftop billboard at Uttara, opposite to Rajlaxmi complex.
Face : Azampur
Size : 30 feet x 15 feet
Quantity : 1 billboard
Display Qty : 1 display side
AIRPORT
ROAD
Airport Road
Kawla to Khilkhet
Series of Billboards at Airport road starting from Kawla to Khilkhet
Face : Airport & Khilkhet
Size : 10 feet x 20 feet
Quantity : 2 billboards
Display Qty : 2 display at each
GULSHAN 1
Gulshan 1
Billboards at Gulshan 1
Face : Gulshan 1 intersection
Size : 40 feet x 15 feet
Quantity : 1 billboard
Display Qty : 1 display side
MIDDLE
BADDA
Middle
Badda
Billboards in near Gulshan Badda link road.
Face : Rampura & US Embassy
Size : 15 feet x 30 feet
30 feet x 30 feet
Quantity : 2 billboard
Display Qty : 2 display side
FOKIRAPOOL
Fokirapool
Intersection
Billboards at Fokirapool Intersection
Face : Intersection
Size : 35 feet x 15 feet
Quantity : 1 billboard
Display Qty : 1 display side
GULISTAN
Joykali Mondir
Gulistan
Billboard at Joykali Mondir, Gulistan
Face : Rajdhani Super Market
Size : 40 feet x 20 feet
Quantity : 1 billboard
Display Qty : 1 display side
CHITTAGON
G
KARNAFULI
3RD BRIDGE
Karnafuli 3rd Bridge
Chittagong
Both face Billboards at Karnafuli 3rd
bridge, Chittagong
Face : Cox’s Bazar & Chittagong
Size : 30 feet x 20 feet x 2
Quantity : 2 billboard
Display Qty : 2 display side
POTIA
AMJURHAT
Amjurhat
Potia, Chittagong
Billboard at Chittagong-cox’s Bazar Highway, Amjurhat, Potia, Chittagong
Face : Chittagong
Size : 30 feet x 20 feet
Quantity : 1 billboard
Display Qty : 1 display side
DETAILSLocations : Dhaka : Uttara, Airport Road, Gulshan 1, Middle Badda, Fokirapool, Gulistan
Chittagong : Karnafuli 3rd bridge, Amjurhat
No of Billboards : 11
Display Face : 13
Budget : , 0,000 without print.
VAT : 15% VAT
Payment : 100% Advance
Logo place for each company : 500000 tk
Duration : 2 month
Thank you