omg, look! an emerging social media platform! hurry, let's jump on it! -- presented by brad...

Post on 09-Jul-2015

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In his Brands-Only Summit presentation, Lowe's Home Improvement's Brad Walters shares how they determine which emerging social platforms to join. He also goes into detail about their current Vine strategy and what it takes to create successful video content.

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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

OMG, look! An emergingsocial media platform!Hurry, let's jump on it!

BRAD WALTERSLOWE’S HOME IMPROVEMENT

OMG, Look! An Emerging Social Media Platform! Hurry, Lets Jump On It!

Brad Walters Director of Social Media & Emerging Platforms Lowe’s Home Improvement Twitter: bradjwalters

Do some research

Are you wanted? Do you belong?

Who would you be talking to?

Do you have the resources

What about content?

*Be able to add value*

Do some research

Are you wanted? Do you belong?

Who would you be talking to?

Do you have the resources

What about content?

*Be able to add value*

Learn more about past andupcoming events

SOCIALMEDIA.ORG/EVENTS

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

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