omg, look! an emerging social media platform! hurry, let's jump on it! -- presented by brad...

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SOCIALMEDIA.ORG/SUMMIT2014 ORLANDO OCTOBER 27–29, 2014 OMG, look! An emerging social media platform! Hurry, let's jump on it! BRAD WALTERS LOWE’S HOME IMPROVEMENT

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In his Brands-Only Summit presentation, Lowe's Home Improvement's Brad Walters shares how they determine which emerging social platforms to join. He also goes into detail about their current Vine strategy and what it takes to create successful video content.

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Page 1: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

OMG, look! An emergingsocial media platform!Hurry, let's jump on it!

BRAD WALTERSLOWE’S HOME IMPROVEMENT

Page 2: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters

OMG, Look! An Emerging Social Media Platform! Hurry, Lets Jump On It!

Brad Walters Director of Social Media & Emerging Platforms Lowe’s Home Improvement Twitter: bradjwalters

Page 3: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 4: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 5: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 6: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 7: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 8: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 9: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 10: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 11: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 12: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters

Do some research

Are you wanted? Do you belong?

Who would you be talking to?

Do you have the resources

What about content?

*Be able to add value*

Page 13: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 14: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 15: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 16: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 17: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters

Do some research

Are you wanted? Do you belong?

Who would you be talking to?

Do you have the resources

What about content?

*Be able to add value*

Page 18: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters
Page 19: OMG, look! An emerging social media platform! Hurry, let's jump on it! -- presented by Brad Walters

Learn more about past andupcoming events

SOCIALMEDIA.ORG/EVENTS

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014