omega brand presentation
Post on 26-Jun-2015
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TRANSCRIPT
April 11, 1970
Chaux-de-Fond
2012 London
Differentiation Strategy
Co-Axial Escapement
Helium Escape Valve
Apollo 11
Competitors
1917: First Watch for Sight-Impaired
Positioning Map
Social Responsibilities
Planet Ocean
Legacy
First water resistant watch
Used in deepest freedive
ORBIS
Eyesight clinic
Print Advertisements
Brand Experience
Target Segment
Target Segment
Timeless Integrity
1. Continuing the pioneering and scientific role
2. Exclusive watch maker3. Increase awareness and
exposure
Thank you
The following will not be in the presentation
Logo
Watch Line
Seamaster Constellation Speedmaster DeVille
Extra Sensories
Brand Personification
Ocean
With Yann Arthus-Bertrand
“To the elite, brand Omega Watches is the luxury timepiece that provides superior precision and utility by using technological innovations.”
YouTube
Social Media Presence
Official Website Analysis
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