omc chi user group 022515
Post on 03-Aug-2015
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2/25/15
TODAY’S AGENDA
Charlie Nystrom, Relationship One
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Release Updates Overview
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Jonathan Macchi, Oracle OMC Spotlight: BlueKai Overview
Kim Dazey, Morningstar Intro, Announcements & Updates
Kim Dazey, Morningstar Group Open Forum/Q&A: Data Cleanliness
CONFIDENTIAL |
2/25/15
UPDATES & ANNOUNCEMENTS
Introductions ‣ Meet the group
Release 469 ‣ For POD 2 & 3
‣ POD 1 on March 1st
Mondern Marketing Experience ‣ March 31st - April 2nd
Future User Groups ‣ Move to quarterly events – next session in May
‣ Call for topics/speakers? What do you want to hear/see?
‣ Additions to our group experience (trainings, working sessions, case
studies, etc.)?
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE RESOURCE CENTER
‣ Bookmark it (Topliners) ‣ https://community.oracle.com/docs/DOC-895287
‣ Updates ‣ Two version updates quarterly (formerly once a quarter)
‣ Version rollouts will be categorized as (w/ different schedules):
‣ Oracle Eloqua versions (e.g. 467, 468, 469 rather than Fall, Winter, etc.)
‣ Oracle Eloqua Apps & Sales Tools versions (e.g. 2.3, 2.4, etc.)
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE RESOURCE CENTER
‣ 469 Rollout Dates
‣ 2.7 Rollout Dates
‣ What’s your POD?
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469) ‣ Campaign Canvas ‣ Modify the segment step execution frequency
‣ Re-evaluation Frequency - hour/day/week/month
‣ Send non-marketing emails to unsubscribed members and/or master excludes
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469) ‣ Simple Email Campaigns ‣ Availability of an Advanced Sending Option to allow emails to be sent to past recipients
‣ Click-through Rate now available as winning metric option
‣ Availability of timezone label on the send later option
‣ Ability to close campaign after A/B test has ended
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469) ‣ Emails ‣ See specific error messages around batch failures to assist in troubleshooting
‣ Create an email from scratch using the HTML Source Editor
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469) ‣ Segments ‣ Availability of separate profile and engagement criteria in the lead score segment filter
‣ Contacts ‣ Ability to select Eloqua Contact ID as unique match field for list uploads (instead of email)
‣ Landing Pages ‣ Ability to create landing page templates, using either standard or protected mode;
upload landing page template in HTML format
‣ Create a landing page from scratch using the HTML Source Editor (same as email slide)
‣ Applications ‣ Configure screen has been removed from the App install flow
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (prior to 469) ‣ Lead Scoring ‣ When activating a lead scoring model, you now have the option to re-score contacts or
only “net new” contacts and those with recent activity
‣ Email ‣ Enhanced Preview now provides the ability to preview your email for multiple contacts
(max 10, but can change direct) in one area across Desktop/Mobile/Tablet aspect ratios
‣ A/B Testing ‣ Feature now generally available in Simple Email Campaigns - no need to request access
‣ Misc. ‣ Select and delete multiple signature rules at once, rather than one at a time
‣ Ability to drag and drop multiple steps on the campaign canvas
‣ HIPPA (Health Insurance Portability and Accountability Act) - Upcoming Webinar on the
4th of March
CONFIDENTIAL |
2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (2.6) ‣ Applications ‣ New apps available under controlled availability: Form Submit Action, Static Content
‣ Social Sharing App now provides placeholder image to show the size of icons on LP
‣ YouTube Embed App now displays a preview image (thumbnail) of the selected video
‣ WebEx App now provides the ability for Registrants and Attendees for both meetings and
events to flow into Eloqua at a regularly scheduled interval (15min)
CONFIDENTIAL |
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