Oracle Marketing Cloud User Group Chicago | February 25, 2015

2/25/15

TODAY’S AGENDA

Charlie Nystrom, Relationship One

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Release Updates Overview

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Jonathan Macchi, Oracle OMC Spotlight: BlueKai Overview

Kim Dazey, Morningstar Intro, Announcements & Updates

Kim Dazey, Morningstar Group Open Forum/Q&A: Data Cleanliness

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2/25/15

INTRO, ANNOUNCEMENTS & UPDATES

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2/25/15

UPDATES & ANNOUNCEMENTS

Introductions ‣  Meet the group

Release 469 ‣  For POD 2 & 3

‣  POD 1 on March 1st

Mondern Marketing Experience ‣  March 31st - April 2nd

Future User Groups ‣  Move to quarterly events – next session in May

‣  Call for topics/speakers? What do you want to hear/see?

‣  Additions to our group experience (trainings, working sessions, case

studies, etc.)?

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2/25/15

RELEASE UPDATES OVERVIEW

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2/25/15

ORACLE ELOQUA RELEASE RESOURCE CENTER

‣  Bookmark it (Topliners) ‣  https://community.oracle.com/docs/DOC-895287

‣  Updates ‣  Two version updates quarterly (formerly once a quarter)

‣  Version rollouts will be categorized as (w/ different schedules):

‣  Oracle Eloqua versions (e.g. 467, 468, 469 rather than Fall, Winter, etc.)

‣  Oracle Eloqua Apps & Sales Tools versions (e.g. 2.3, 2.4, etc.)

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2/25/15

ORACLE ELOQUA RELEASE RESOURCE CENTER

‣  469 Rollout Dates

‣  2.7 Rollout Dates

‣  What’s your POD?

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2/25/15

ORACLE ELOQUA RELEASE UPDATES

‣  What’s New (469) ‣  Campaign Canvas ‣  Modify the segment step execution frequency

‣  Re-evaluation Frequency - hour/day/week/month

‣  Send non-marketing emails to unsubscribed members and/or master excludes

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2/25/15

ORACLE ELOQUA RELEASE UPDATES

‣  What’s New (469) ‣  Simple Email Campaigns ‣  Availability of an Advanced Sending Option to allow emails to be sent to past recipients

‣  Click-through Rate now available as winning metric option

‣  Availability of timezone label on the send later option

‣  Ability to close campaign after A/B test has ended

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2/25/15

ORACLE ELOQUA RELEASE UPDATES

‣  What’s New (469) ‣  Emails ‣  See specific error messages around batch failures to assist in troubleshooting

‣  Create an email from scratch using the HTML Source Editor

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2/25/15

ORACLE ELOQUA RELEASE UPDATES

‣  What’s New (469) ‣  Segments ‣  Availability of separate profile and engagement criteria in the lead score segment filter

‣  Contacts ‣  Ability to select Eloqua Contact ID as unique match field for list uploads (instead of email)

‣  Landing Pages ‣  Ability to create landing page templates, using either standard or protected mode;

upload landing page template in HTML format

‣  Create a landing page from scratch using the HTML Source Editor (same as email slide)

‣  Applications ‣  Configure screen has been removed from the App install flow

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2/25/15

ORACLE ELOQUA RELEASE UPDATES

‣  What’s New (prior to 469) ‣  Lead Scoring ‣  When activating a lead scoring model, you now have the option to re-score contacts or

only “net new” contacts and those with recent activity

‣  Email ‣  Enhanced Preview now provides the ability to preview your email for multiple contacts

(max 10, but can change direct) in one area across Desktop/Mobile/Tablet aspect ratios

‣  A/B Testing ‣  Feature now generally available in Simple Email Campaigns - no need to request access

‣  Misc. ‣  Select and delete multiple signature rules at once, rather than one at a time

‣  Ability to drag and drop multiple steps on the campaign canvas

‣  HIPPA (Health Insurance Portability and Accountability Act) - Upcoming Webinar on the

4th of March

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2/25/15

ORACLE ELOQUA RELEASE UPDATES

‣  What’s New (2.6) ‣  Applications ‣  New apps available under controlled availability: Form Submit Action, Static Content

‣  Social Sharing App now provides placeholder image to show the size of icons on LP

‣  YouTube Embed App now displays a preview image (thumbnail) of the selected video

‣  WebEx App now provides the ability for Registrants and Attendees for both meetings and

events to flow into Eloqua at a regularly scheduled interval (15min)

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2/25/15

SPOTLIGHT: BLUEKAI OVERVIEW

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2/25/15

FORUM/Q&A: DATA CLEANLINESS

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www.relationshipone.com | @relationshipone