nyu liberal studies: social media strategy
Post on 23-Sep-2014
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LIBERAL STUDIESSOCIAL MEDIA STRATEGY
NEW YORK UNIVERSITY
@barb_leung
relaying information isn’t always like this anymore
our words are now more often dissemenated via technology
sharing of information digitally increased in 2010
by more than 100% with twitter, over 150% with facebook, and almost 400% with gmail
sharing of information digitally increased in 2010
therefore
you’d not be silly not to want an online strategy
so let me help you
we’ll examine eight platforms that’ll increase online visbility, and
this is how we’ll do it:
provide a tidbit on the platform1
assess whether or not it is applicable to us
provide a tidbit on the platform1
2
assess whether or not it is applicable to us
show you how to set it up + profit from it
provide a tidbit on the platform1
23
but first!
liberal studies’ current plan
why was that slide blank?
because the department currently has little to no online presence
so, let’s get to changing that
we best recognize twitter by the blue bird
we best recognize twitter by the blue bird
but i thought this image would be a better representation of the twitter novice
we best recognize twitter by the blue bird
the purpose of twitter is to share small bits of information; updates, links, thoughts
but i thought this image would be a better representation of the twitter novice
we best recognize twitter by the blue bird
the purpose of twitter is to share small bits of information; updates, links, thoughts
and it’s catching on quickly
but i thought this image would be a better representation of the twitter novice
we best recognize twitter by the blue bird
the purpose of twitter is to share small bits of information; updates, links, thoughts
and it’s catching on quickly
100 million new accounts were created just last year
but i thought this image would be a better representation of the twitter novice
we best recognize twitter by the blue bird
the purpose of twitter is to share small bits of information; updates, links, thoughts
and it’s catching on quickly
100 million new accounts were created just last year
but with all that said...
but i thought this image would be a better representation of the twitter novice
twitter can be scary
twitter can be scary
each message has a max of 140 characters
twitter can be scary
not every account is successful
each message has a max of 140 characters
not every account is successful
twitter can be scary
each message has a max of 140 characters
not every account is successful
and it requires a personal touch (i.e. human capital)
but you need it
but you need it
many other NYU departments are already engaging with students via twitter
twitter easily broadcasts answers to questions
but you need it
many other NYU departments are already engaging with students via twitter
twitter easily broadcasts answers to questions
that means you don’t have to reply to fifty emails asking the same thing
but you need it
many other NYU departments are already engaging with students via twitter
twitter easily broadcasts answers to questions
that means you don’t have to reply to fifty emails asking the same thing
granted, not everyone uses twitter
but you need it
many other NYU departments are already engaging with students via twitter
twitter easily broadcasts answers to questions
that means you don’t have to reply to fifty emails asking the same thing
but hey, you now only have to answer the same question forty times
granted, not everyone uses twitter
but you need it
many other NYU departments are already engaging with students via twitter
and if you want proof aboutthose other departments...
here are just a select few of
NYU’s twitterers
here are just a select few of
NYU’s twitterers
and yes, a significant number of NYU
students follow’em
so, how do you get in on this?
first step?
first step?
duh
next? brand your account
next? brand your account
that includes the background
next? brand your account
that includes the background
don’t worry, it’s easy to customize
start following some relevant people (i.e. students and NYU accounts)
start following some relevant people (i.e. students and NYU accounts)
it’s a bit of research; look through fellow NYU accounts to see who to follow
start tweeting
start tweeting
talk about things relevant to the department (e.g.
achievements and events)
start tweeting
talk about things relevant to the department (e.g.
achievements and events)
engage by answering students’ questions
start tweeting
talk about things relevant to the department (e.g.
achievements and events)
remember to be consistent with your activity and persona
engage by answering students’ questions
you might already be wondering how you’re going to manage all of
this social media bizz-nazz
may i suggest tweetdeck to solve your managing woes?
may i suggest tweetdeck to solve your managing woes?
it’s free and cross-platform
may i suggest tweetdeck to solve your managing woes?
it’s free and cross-platform
it can manage facebook, twitter, linkedin, + google buzz
may i suggest tweetdeck to solve your managing woes?
it’s free and cross-platform
it can manage facebook, twitter, linkedin, + google buzz
check out tweetdeck.com for more info
and now back to our regular scheduled programming
linkedin is a social network for professionals
linkedin is a social network for professionals
it’s been around since 2003
linkedin is a social network for professionals
it’s been around since 2003
more popular now, and is used to connect with prospective employers
a lot of NYU departments have an “alumni” group
a lot of NYU departments have an “alumni” group
are we missing out?
nope
the liberal studies department has two components
liberal studies program
the liberal studies department has two components
two-year transition program into another dept at NYUliberal studies
program
the liberal studies department has two components
two-year transition program into another dept at NYUliberal studies
program
the liberal studies department has two components
it’s not BA degree granting
the liberal studies department has two components
two-year transition program into another dept at NYUliberal studies
program
global liberal studies
it’s not BA degree granting
the liberal studies department has two components
two-year transition program into another dept at NYUliberal studies
program
global liberal studies
newly established four-year BA degree granting program
it’s not BA degree granting
the liberal studies department has two components
two-year transition program into another dept at NYU
it’s not BA degree granting
liberal studies program
global liberal studies
newly established four-year BA degree granting program
small graduating classes
to better illustrate my point
the 2012 global liberal studies class is less than 20 students
with that said
with that said
an alumni group on linkedin isn’t top priority right now
with that said
an alumni group on linkedin isn’t top priority right now
in the future, it will be
with that said
an alumni group on linkedin isn’t top priority right now
in the future, it will be
but keep in mind we’re planning on execute a strategy for now
slideshare
slideshare is where your powerpoints can live forever
slideshare is where your powerpoints can live forever
it’s an online community where you can share your powerpoints
and documents
slideshare is where your powerpoints can live forever
it’s an online community where you can share your powerpoints
and documents
it’s amongst one of the top 300 most visited websites worldwide
slideshare is where your powerpoints can live forever
it’s an online community where you can share your powerpoints
and documents
that means 45 million visitors per month
it’s amongst one of the top 300 most visited websites worldwide
you can only benefit from it
you can only benefit from it
working in education, you’re bound to give a lot of presentations to students
you can only benefit from it
working in education, you’re bound to give a lot of presentations to students
instead of emailing the presentation after to a select list...
you can only benefit from it
working in education, you’re bound to give a lot of presentations to students
instead of emailing the presentation after to a select list...
why not upload it for everyone to have access to?
you can only benefit from it
working in education, you’re bound to give a lot of presentations to students
instead of emailing the presentation after to a select list...
why not upload it for everyone to have access to?
it’s not as though you’re discussing top secret missions, or are you?
it’s like potatoes
you can share your presentations any way you want
it’s like potatoes
you can share your presentations any way you want
you can tweet it, facebook it, email it, embed it - pretty much anything!
it’s like potatoes
you can share your presentations any way you want
you can tweet it, facebook it, email it, embed it - pretty much anything!
and it indexes nicely on google
it’s like potatoes
it’s like potatoes
you can share your presentations any way you want
you can tweet it, facebook it, email it, embed it - pretty much anything!
and it indexes nicely on google
that means similar queries can be answered through a google search, and by stumbling
across your presentation
not to mention
remember when pbworks being blocked in china stressed you out?
remember when pbworks being blocked in china stressed you out?
well, this won’t
remember when pbworks being blocked in china stressed you out?
well, this won’t
slideshare isn’t blocked in china
getting started on slideshare is easy
getting started on slideshare is easy
first sign up for an account
getting started on slideshare is easy
first sign up for an account
can you spot the next step?
getting started on slideshare is easy
first sign up for an account
can you spot the next step?
getting started on slideshare is easy
first sign up for an account
can you spot the next step?
seriously, it’s that easy
data is important
data is important
you want to know who and from where people are viewing your presentations
data is important
you want to know who and from where people are viewing your presentations
you can have that information when you pay $20/month for pro membership
data is important
you want to know who and from where people are viewing your presentations
you can have that information when you pay $20/month for pro membership
it’s well worth it
data is important
you want to know who and from where people are viewing your presentations
you can have that information when you pay $20/month for pro membership
it’s well worth it
one last note about slideshare...
when upload your presentations, be sure to upload them as PDFs so that you keep
all your font choices
youtube
youtube has made it possible for anyone to become a star
youtube has made it possible for anyone to become a star
upload an entertaining video and wait for popularity will ensue (sometimes)
youtube has made it possible for anyone to become a star
upload an entertaining video and wait for popularity will ensue (sometimes)
but that’s not our goal
youtube has made it possible for anyone to become a star
upload an entertaining video and wait for popularity will ensue (sometimes)
but that’s not our goal
youtube can also be used to provide and illustrate information
universities use youtube to promote their school
universities use youtube to promote their school
universities use youtube to promote their school
individual depts can provide info about their programs to students
universities use youtube to promote their school
youtube puts a face to the written communication
individual depts can provide info about their programs to students
individual depts can provide info about their programs to students
universities use youtube to promote their school
youtube puts a face to the written communication
so how you can make use of it?
think of the students
think of the students
that includes prospective and current
think of the students
that includes prospective and current
what would they like to know?
think of the students
that includes prospective and current
what would they like to know?
for instance:
think of the students
that includes prospective and current
what would they like to know?
for instance:
there’s little info about liberal studies, even less about first-year abroad
still thinking of the students
so how about filming videos on each liberal studies campus?
still thinking of the students
so how about filming videos on each liberal studies campus?
let’s build on that
still thinking of the students
so how about filming videos on each liberal studies campus?
let’s build on that
what if we included interviews by former students?
still thinking of the students
so how about filming videos on each liberal studies campus?
let’s build on that
what if we included interviews by former students?
now we have peer reinforcement and department support
still thinking of the students
still thinking of the students
keep thinking along those lines
still thinking of the students
keep thinking along those lines
and you’ll have an informative channel
still thinking of the students
keep thinking along those lines
and you’ll have an informative channel
okay, so you won’t be the next kurthugoschneider
still thinking of the students
keep thinking along those lines
and you’ll have an informative channel
okay, so you won’t be the next kurthugoschneider
but hey, we’re aiming to be a resource, not entertainment
still thinking of the students
as for more topics to film
don’t just rely on yourselves
ask the students;
they’re the experts
in any case
here are some tips on videos for youtube
be great, not good
be great, not good
making videos takes up a lot of time
be great, not good
making videos takes up a lot of time
so you better be proud of it before it goes up on youtube
be great, not good
making videos takes up a lot of time
so you better be proud of it before it goes up on youtube
edit your videos down to 3 to 5 min
be great, not good
making videos takes up a lot of time
so you better be proud of it before it goes up on youtube
edit your videos down to 3 to 5 min
after all, you want to inform, not bore your audience
“just good” won’t cut it
“just good” won’t cut it
make sure the video is well-paced
“just good” won’t cut it
make sure the video is well-paced
when you do upload, it better be a high-quality video
“just good” won’t cut it
make sure the video is well-paced
when you do upload, it better be a high-quality video
because pixelation is distracting
“just good” won’t cut it
make sure the video is well-paced
when you do upload, it better be a high-quality video
because pixelation is distracting
and remember to fill in all the information that youtube asks of you
but we also got to hook’em
but we also got to hook’em
with our presentation
but we also got to hook’em
with our presentation
i mean, this is boring
but we also got to hook’em
with our presentation
i mean, this is boring
and now?
but we also got to hook’em
with our presentation
i mean, this is boring
and now?
pretty rad
but we also got to hook’em
with our presentation
i mean, this is boring
and now?
pretty rad
all because of a background
branding on youtube is that easy
as you can see
as you can see
youtube won’t be your main social media tool
as you can see
youtube won’t be your main social media tool
and admittedly, it’s a lot of work
as you can see
youtube won’t be your main social media tool
and admittedly, it’s a lot of work
but it does fill in any gaps that might exist with online presence
as you can see
youtube won’t be your main social media tool
and admittedly, it’s a lot of work
but it does fill in any gaps that might exist with online presence
both aurally and visually
qr codes
so qr codes don’t exactly constitute as social media
however
they’re still relevant to all of this
qr codes are funny creatures
qr codes are funny creatures
they’re funny-looking scannable codes
qr codes are funny creatures
they’re funny-looking scannable codes
they’re embedded with information, such as links to websites
qr codes are funny creatures
they’re funny-looking scannable codes
they’re embedded with information, such as links to websites
already big in japan, it has been picking up in north america as of late what with the increase of smart phone ownership
how do qr codes come into play for us?
how do qr codes come into play for us?
they’re not for online implementation
how do qr codes come into play for us?
they’re not for online implementation
it’s a link between the offline and online worlds
how do qr codes come into play for us?
they’re not for online implementation
it’s a link between the offline and online worlds
that means, qr codes are going to be used on print materials
so how do we go about it?
so how do we go about it?
print materials can include liberal studies pamphlets, brochures, and posters
so how do we go about it?
print materials can include liberal studies pamphlets, brochures, and posters
qr codes are implemented when designing
so how do we go about it?
print materials can include liberal studies pamphlets, brochures, and posters
qr codes are implemented when designing
to generate one, check out kaywa.com
so how do we go about it?
print materials can include liberal studies pamphlets, brochures, and posters
qr codes are implemented when designing
to generate one, check out kaywa.com
then just wait for people to scan
admittedly
admittedly
not everyone will know how to scan
admittedly
not everyone will know how to scan
but we’re just covering our bases for the tech-savvy smartphone users
admittedly
not everyone will know how to scan
but we’re just covering our bases for the tech-savvy smartphone users
besides
admittedly
not everyone will know how to scan
but we’re just covering our bases for the tech-savvy smartphone users
besides
it’s only one extra step in the design process
foursquare
what is this foursquare?
what is this foursquare?
it’s a location based social application
what is this foursquare?
it’s a location based social application
you can let people know where you are simply by “checking-in” at a venue
what is this foursquare?
it’s a location based social application
you can let people know where you are simply by “checking-in” at a venue
it’s great for businesses to understand and to interact with their clientele
what is this foursquare?
it’s a location based social application
you can let people know where you are simply by “checking-in” at a venue
it’s great for businesses to understand and to interact with their clientele
so is it of any use to us?
nope
why are we chucking foursquare out of this strategy?
why are we chucking foursquare out of this strategy?
liberal studies doesn’t have specific buildings, aside from the administrative offices
why are we chucking foursquare out of this strategy?
liberal studies doesn’t have specific buildings, aside from the administrative offices
campuses abroad are branded more so as satellite campuses than individual depts
why are we chucking foursquare out of this strategy?
liberal studies doesn’t have specific buildings, aside from the administrative offices
there’s no real benefit for us
campuses abroad are branded more so as satellite campuses than individual depts
blog
to be fair
a blog isn’t exactly a social media platform
but it does improve online visibility
okay, so what exactly is a blog?
okay, so what exactly is a blog?
it’s a dynamic representation
okay, so what exactly is a blog?
it’s a dynamic representation
that means new content is regularly being generated by the writer
okay, so what exactly is a blog?
it’s a dynamic representation
that means new content is regularly being generated by the writer
and that means a continuing online presence
okay, so what exactly is a blog?
it’s a dynamic representation
that means new content is regularly being generated by the writer
and that means a continuing online presence
which is exactly what we’re looking for
so what makes for a good blog?
so what makes for a good blog?
well-written and interesting content
so what makes for a good blog?
well-written and interesting content
entries that aren’t too long (i.e. more than 500 words), otherwise people’ll lose interest
so what makes for a good blog?
well-written and interesting content
entries that aren’t too long (i.e. more than 500 words), otherwise people’ll lose interest
if people can relate to the writing, that’s great
so what makes for a good blog?
well-written and interesting content
entries that aren’t too long (i.e. more than 500 words), otherwise people’ll lose interest
if people can relate to the writing, that’s great
consistent and regular updates
getting started
getting started
buy a domain name; it’ll help with the search engine optimization
getting started
buy a domain name; it’ll help with the search engine optimization
use wordpress as your platform of choice; it has the most customization
getting started
buy a domain name; it’ll help with the search engine optimization
use wordpress as your platform of choice; it has the most customization
install plugins - there are many that will help you out in terms of front-end and back-end
getting started
buy a domain name; it’ll help with the search engine optimization
use wordpress as your platform of choice; it has the most customization
install plugins - there are many that will help you out in terms of front-end and back-end
submit it to networks and search engines
some more tips
some more tips
make sure your rss feed link is prominent
some more tips
make sure your rss feed link is prominent
that way readers can subscribe easily
some more tips
make sure your rss feed link is prominent
that way readers can subscribe easily
link to all your other social media outlets
some more tips
make sure your rss feed link is prominent
that way readers can subscribe easily
link to all your other social media outlets
subscribe to google analytics for metrics
some more tips
make sure your rss feed link is prominent
that way readers can subscribe easily
link to all your other social media outlets
subscribe to google analytics for metrics
include pictures in your posts; don’t bore your readers
so...
so...
any idea as to what the liberal studies blog should be about?
so...
any idea as to what the liberal studies blog should be about?
similar to the youtube scenario, it should be about the students
so...
any idea as to what the liberal studies blog should be about?
similar to the youtube scenario, it should be about the students
such as first-year abroad or global liberal studies adventures
so...
any idea as to what the liberal studies blog should be about?
similar to the youtube scenario, it should be about the students
such as first-year abroad or global liberal studies adventures
in short: for the students by the students
we saved the behemoth of social media for last
we saved the behemoth of social media for last
facebook has over 500 million users
we saved the behemoth of social media for last
facebook has over 500 million users
used by people of all ages; with those over 40 being the fastest growing demographic
we saved the behemoth of social media for last
facebook has over 500 million users
used by people of all ages; with those over 40 being the fastest growing demographic
pretty much seen as a must-have for businesses, when talking about exposure
profiles for organizations and businesses are known as pages
profiles for organizations and businesses are known as pages
it’s another point of interaction with students
profiles for organizations and businesses are known as pages
it’s another point of interaction with students
recalling that not everyone has a twitter
profiles for organizations and businesses are known as pages
it’s another point of interaction with students
recalling that not everyone has a twitter
but in truth
profiles for organizations and businesses are known as pages
it’s another point of interaction with students
recalling that not everyone has a twitter
but in truth
it’s more of a collective pool of information
wait what?
wait what?
the facebook page should be used to collect the information of the other outlets
wait what?
the facebook page should be used to collect the information of the other outlets
in other words
wait what?
the facebook page should be used to collect the information of the other outlets
in other words
it should catch the rss feed and twitter updates
wait what?
the facebook page should be used to collect the information of the other outlets
in other words
it should catch the rss feed and twitter updates
applications like rss graffiti and selective tweets can help with that
with that said
with that said
the page is still a means of communication with students
with that said
the page is still a means of communication with students
you can answer any questions they pose
with that said
the page is still a means of communication with students
you can answer any questions they pose
or even hold contests
with that said
the page is still a means of communication with students
you can answer any questions they pose
now that we’ve established the value of a page, let’s work on it
or even hold contests
keep it simple
keep it simple
make one for the liberal studies department
keep it simple
make one for the liberal studies department
individual programs (liberal studies and global liberal studies) don’t need their own pages
keep it simple
make one for the liberal studies department
individual programs (liberal studies and global liberal studies) don’t need their own pages
because that would get too confusing
keep it simple
make one for the liberal studies department
individual programs (liberal studies and global liberal studies) don’t need their own pages
because that would get too confusing
you can target information just by adding simple words, such as “hey GLS’ers”
so as you can see
so as you can see
a facebook page for the dept is the perfect glue to hold all these media outlets together
to recap:
to recap:
to recap:
to recap:
to recap:
x
to recap:
slideshare
x
to recap:
slideshare
x
to recap:
slideshare
x
youtube
to recap:
slideshare
x
youtube
to recap:
slideshare
x
youtube
qr codes
to recap:
slideshare
x
youtube
qr codes
to recap:
slideshare
x
youtube
qr codes
foursquare
to recap:
slideshare
x
youtube
qr codes
foursquarex
to recap:
slideshare
x
youtube
qr codes
foursquarexblog
to recap:
slideshare
x
youtube
qr codes
foursquarexblog
to recap:
slideshare
x
youtube
qr codes
foursquarexblog
to recap:
slideshare
x
youtube
qr codes
foursquarexblog
and on a final note
remember to properly brand yourself
that means:
that means:
be consistent with the username and layouts
that means:
be consistent with the username and layouts
you don’t want to have a different look/alias on each of these platforms
that means:
be consistent with the username and layouts
because that would just be unnecessary confusion
you don’t want to have a different look/alias on each of these platforms
image credits
http://www.flickr.com/photos/kopp0041
for non-stock photos
http://blog.thoughtpick.com http://tweetdeck.com
http://tipsforblog.com http://lewaron.com http://good-times.webshots.com
image credits
http://good-times.webshots.com
for non-stock photos
http://trendplanner.com http://qreateandtrack.com
THANKS!web: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung
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