LIBERAL STUDIESSOCIAL MEDIA STRATEGY

NEW YORK UNIVERSITY

@barb_leung

relaying information isn’t always like this anymore

our words are now more often dissemenated via technology

sharing of information digitally increased in 2010

by more than 100% with twitter, over 150% with facebook, and almost 400% with gmail

sharing of information digitally increased in 2010

therefore

you’d not be silly not to want an online strategy

so let me help you

we’ll examine eight platforms that’ll increase online visbility, and

this is how we’ll do it:

provide a tidbit on the platform1

assess whether or not it is applicable to us

provide a tidbit on the platform1

2

assess whether or not it is applicable to us

show you how to set it up + profit from it

provide a tidbit on the platform1

23

but first!

liberal studies’ current plan

why was that slide blank?

because the department currently has little to no online presence

so, let’s get to changing that

twitter

we best recognize twitter by the blue bird

we best recognize twitter by the blue bird

but i thought this image would be a better representation of the twitter novice

we best recognize twitter by the blue bird

the purpose of twitter is to share small bits of information; updates, links, thoughts

but i thought this image would be a better representation of the twitter novice

we best recognize twitter by the blue bird

the purpose of twitter is to share small bits of information; updates, links, thoughts

and it’s catching on quickly

but i thought this image would be a better representation of the twitter novice

we best recognize twitter by the blue bird

the purpose of twitter is to share small bits of information; updates, links, thoughts

and it’s catching on quickly

100 million new accounts were created just last year

but i thought this image would be a better representation of the twitter novice

we best recognize twitter by the blue bird

the purpose of twitter is to share small bits of information; updates, links, thoughts

and it’s catching on quickly

100 million new accounts were created just last year

but with all that said...

but i thought this image would be a better representation of the twitter novice

twitter can be scary

twitter can be scary

each message has a max of 140 characters

twitter can be scary

not every account is successful

each message has a max of 140 characters

not every account is successful

twitter can be scary

each message has a max of 140 characters

not every account is successful

and it requires a personal touch (i.e. human capital)

but you need it

but you need it

many other NYU departments are already engaging with students via twitter

twitter easily broadcasts answers to questions

but you need it

many other NYU departments are already engaging with students via twitter

twitter easily broadcasts answers to questions

that means you don’t have to reply to fifty emails asking the same thing

but you need it

many other NYU departments are already engaging with students via twitter

twitter easily broadcasts answers to questions

that means you don’t have to reply to fifty emails asking the same thing

granted, not everyone uses twitter

but you need it

many other NYU departments are already engaging with students via twitter

twitter easily broadcasts answers to questions

that means you don’t have to reply to fifty emails asking the same thing

but hey, you now only have to answer the same question forty times

granted, not everyone uses twitter

but you need it

many other NYU departments are already engaging with students via twitter

and if you want proof aboutthose other departments...

here are just a select few of

NYU’s twitterers

here are just a select few of

NYU’s twitterers

and yes, a significant number of NYU

students follow’em

so, how do you get in on this?

first step?

first step?

duh

next? brand your account

next? brand your account

that includes the background

next? brand your account

that includes the background

don’t worry, it’s easy to customize

start following some relevant people (i.e. students and NYU accounts)

start following some relevant people (i.e. students and NYU accounts)

it’s a bit of research; look through fellow NYU accounts to see who to follow

start tweeting

start tweeting

talk about things relevant to the department (e.g.

achievements and events)

start tweeting

talk about things relevant to the department (e.g.

achievements and events)

engage by answering students’ questions

start tweeting

talk about things relevant to the department (e.g.

achievements and events)

remember to be consistent with your activity and persona

engage by answering students’ questions

you might already be wondering how you’re going to manage all of

this social media bizz-nazz

may i suggest tweetdeck to solve your managing woes?

may i suggest tweetdeck to solve your managing woes?

it’s free and cross-platform

may i suggest tweetdeck to solve your managing woes?

it’s free and cross-platform

it can manage facebook, twitter, linkedin, + google buzz

may i suggest tweetdeck to solve your managing woes?

it’s free and cross-platform

it can manage facebook, twitter, linkedin, + google buzz

check out tweetdeck.com for more info

and now back to our regular scheduled programming

linkedin

linkedin is a social network for professionals

linkedin is a social network for professionals

it’s been around since 2003

linkedin is a social network for professionals

it’s been around since 2003

more popular now, and is used to connect with prospective employers

a lot of NYU departments have an “alumni” group

a lot of NYU departments have an “alumni” group

are we missing out?

nope

the liberal studies department has two components

liberal studies program

the liberal studies department has two components

two-year transition program into another dept at NYUliberal studies

program

the liberal studies department has two components

two-year transition program into another dept at NYUliberal studies

program

the liberal studies department has two components

it’s not BA degree granting

the liberal studies department has two components

two-year transition program into another dept at NYUliberal studies

program

global liberal studies

it’s not BA degree granting

the liberal studies department has two components

two-year transition program into another dept at NYUliberal studies

program

global liberal studies

newly established four-year BA degree granting program

it’s not BA degree granting

the liberal studies department has two components

two-year transition program into another dept at NYU

it’s not BA degree granting

liberal studies program

global liberal studies

newly established four-year BA degree granting program

small graduating classes

to better illustrate my point

the 2012 global liberal studies class is less than 20 students

with that said

with that said

an alumni group on linkedin isn’t top priority right now

with that said

an alumni group on linkedin isn’t top priority right now

in the future, it will be

with that said

an alumni group on linkedin isn’t top priority right now

in the future, it will be

but keep in mind we’re planning on execute a strategy for now

slideshare

slideshare is where your powerpoints can live forever

slideshare is where your powerpoints can live forever

it’s an online community where you can share your powerpoints

and documents

slideshare is where your powerpoints can live forever

it’s an online community where you can share your powerpoints

and documents

it’s amongst one of the top 300 most visited websites worldwide

slideshare is where your powerpoints can live forever

it’s an online community where you can share your powerpoints

and documents

that means 45 million visitors per month

it’s amongst one of the top 300 most visited websites worldwide

you can only benefit from it

you can only benefit from it

working in education, you’re bound to give a lot of presentations to students

you can only benefit from it

working in education, you’re bound to give a lot of presentations to students

instead of emailing the presentation after to a select list...

you can only benefit from it

working in education, you’re bound to give a lot of presentations to students

instead of emailing the presentation after to a select list...

why not upload it for everyone to have access to?

you can only benefit from it

working in education, you’re bound to give a lot of presentations to students

instead of emailing the presentation after to a select list...

why not upload it for everyone to have access to?

it’s not as though you’re discussing top secret missions, or are you?

it’s like potatoes

you can share your presentations any way you want

it’s like potatoes

you can share your presentations any way you want

you can tweet it, facebook it, email it, embed it - pretty much anything!

it’s like potatoes

you can share your presentations any way you want

you can tweet it, facebook it, email it, embed it - pretty much anything!

and it indexes nicely on google

it’s like potatoes

it’s like potatoes

you can share your presentations any way you want

you can tweet it, facebook it, email it, embed it - pretty much anything!

and it indexes nicely on google

that means similar queries can be answered through a google search, and by stumbling

across your presentation

not to mention

remember when pbworks being blocked in china stressed you out?

remember when pbworks being blocked in china stressed you out?

well, this won’t

remember when pbworks being blocked in china stressed you out?

well, this won’t

slideshare isn’t blocked in china

getting started on slideshare is easy

getting started on slideshare is easy

first sign up for an account

getting started on slideshare is easy

first sign up for an account

can you spot the next step?

getting started on slideshare is easy

first sign up for an account

can you spot the next step?

getting started on slideshare is easy

first sign up for an account

can you spot the next step?

seriously, it’s that easy

data is important

data is important

you want to know who and from where people are viewing your presentations

data is important

you want to know who and from where people are viewing your presentations

you can have that information when you pay $20/month for pro membership

data is important

you want to know who and from where people are viewing your presentations

you can have that information when you pay $20/month for pro membership

it’s well worth it

data is important

you want to know who and from where people are viewing your presentations

you can have that information when you pay $20/month for pro membership

it’s well worth it

one last note about slideshare...

when upload your presentations, be sure to upload them as PDFs so that you keep

all your font choices

youtube

youtube has made it possible for anyone to become a star

youtube has made it possible for anyone to become a star

upload an entertaining video and wait for popularity will ensue (sometimes)

youtube has made it possible for anyone to become a star

upload an entertaining video and wait for popularity will ensue (sometimes)

but that’s not our goal

youtube has made it possible for anyone to become a star

upload an entertaining video and wait for popularity will ensue (sometimes)

but that’s not our goal

youtube can also be used to provide and illustrate information

universities use youtube to promote their school

universities use youtube to promote their school

universities use youtube to promote their school

individual depts can provide info about their programs to students

universities use youtube to promote their school

youtube puts a face to the written communication

individual depts can provide info about their programs to students

individual depts can provide info about their programs to students

universities use youtube to promote their school

youtube puts a face to the written communication

so how you can make use of it?

think of the students

think of the students

that includes prospective and current

think of the students

that includes prospective and current

what would they like to know?

think of the students

that includes prospective and current

what would they like to know?

for instance:

think of the students

that includes prospective and current

what would they like to know?

for instance:

there’s little info about liberal studies, even less about first-year abroad

still thinking of the students

so how about filming videos on each liberal studies campus?

still thinking of the students

so how about filming videos on each liberal studies campus?

let’s build on that

still thinking of the students

so how about filming videos on each liberal studies campus?

let’s build on that

what if we included interviews by former students?

still thinking of the students

so how about filming videos on each liberal studies campus?

let’s build on that

what if we included interviews by former students?

now we have peer reinforcement and department support

still thinking of the students

still thinking of the students

keep thinking along those lines

still thinking of the students

keep thinking along those lines

and you’ll have an informative channel

still thinking of the students

keep thinking along those lines

and you’ll have an informative channel

okay, so you won’t be the next kurthugoschneider

still thinking of the students

keep thinking along those lines

and you’ll have an informative channel

okay, so you won’t be the next kurthugoschneider

but hey, we’re aiming to be a resource, not entertainment

still thinking of the students

as for more topics to film

don’t just rely on yourselves

ask the students;

they’re the experts

in any case

here are some tips on videos for youtube

be great, not good

be great, not good

making videos takes up a lot of time

be great, not good

making videos takes up a lot of time

so you better be proud of it before it goes up on youtube

be great, not good

making videos takes up a lot of time

so you better be proud of it before it goes up on youtube

edit your videos down to 3 to 5 min

be great, not good

making videos takes up a lot of time

so you better be proud of it before it goes up on youtube

edit your videos down to 3 to 5 min

after all, you want to inform, not bore your audience

“just good” won’t cut it

“just good” won’t cut it

make sure the video is well-paced

“just good” won’t cut it

make sure the video is well-paced

when you do upload, it better be a high-quality video

“just good” won’t cut it

make sure the video is well-paced

when you do upload, it better be a high-quality video

because pixelation is distracting

“just good” won’t cut it

make sure the video is well-paced

when you do upload, it better be a high-quality video

because pixelation is distracting

and remember to fill in all the information that youtube asks of you

but we also got to hook’em

but we also got to hook’em

with our presentation

but we also got to hook’em

with our presentation

i mean, this is boring

but we also got to hook’em

with our presentation

i mean, this is boring

and now?

but we also got to hook’em

with our presentation

i mean, this is boring

and now?

pretty rad

but we also got to hook’em

with our presentation

i mean, this is boring

and now?

pretty rad

all because of a background

branding on youtube is that easy

as you can see

as you can see

youtube won’t be your main social media tool

as you can see

youtube won’t be your main social media tool

and admittedly, it’s a lot of work

as you can see

youtube won’t be your main social media tool

and admittedly, it’s a lot of work

but it does fill in any gaps that might exist with online presence

as you can see

youtube won’t be your main social media tool

and admittedly, it’s a lot of work

but it does fill in any gaps that might exist with online presence

both aurally and visually

qr codes

so qr codes don’t exactly constitute as social media

however

they’re still relevant to all of this

qr codes are funny creatures

qr codes are funny creatures

they’re funny-looking scannable codes

qr codes are funny creatures

they’re funny-looking scannable codes

they’re embedded with information, such as links to websites

qr codes are funny creatures

they’re funny-looking scannable codes

they’re embedded with information, such as links to websites

already big in japan, it has been picking up in north america as of late what with the increase of smart phone ownership

how do qr codes come into play for us?

how do qr codes come into play for us?

they’re not for online implementation

how do qr codes come into play for us?

they’re not for online implementation

it’s a link between the offline and online worlds

how do qr codes come into play for us?

they’re not for online implementation

it’s a link between the offline and online worlds

that means, qr codes are going to be used on print materials

so how do we go about it?

so how do we go about it?

print materials can include liberal studies pamphlets, brochures, and posters

so how do we go about it?

print materials can include liberal studies pamphlets, brochures, and posters

qr codes are implemented when designing

so how do we go about it?

print materials can include liberal studies pamphlets, brochures, and posters

qr codes are implemented when designing

to generate one, check out kaywa.com

so how do we go about it?

print materials can include liberal studies pamphlets, brochures, and posters

qr codes are implemented when designing

to generate one, check out kaywa.com

then just wait for people to scan

admittedly

admittedly

not everyone will know how to scan

admittedly

not everyone will know how to scan

but we’re just covering our bases for the tech-savvy smartphone users

admittedly

not everyone will know how to scan

but we’re just covering our bases for the tech-savvy smartphone users

besides

admittedly

not everyone will know how to scan

but we’re just covering our bases for the tech-savvy smartphone users

besides

it’s only one extra step in the design process

foursquare

what is this foursquare?

what is this foursquare?

it’s a location based social application

what is this foursquare?

it’s a location based social application

you can let people know where you are simply by “checking-in” at a venue

what is this foursquare?

it’s a location based social application

you can let people know where you are simply by “checking-in” at a venue

it’s great for businesses to understand and to interact with their clientele

what is this foursquare?

it’s a location based social application

you can let people know where you are simply by “checking-in” at a venue

it’s great for businesses to understand and to interact with their clientele

so is it of any use to us?

nope

why are we chucking foursquare out of this strategy?

why are we chucking foursquare out of this strategy?

liberal studies doesn’t have specific buildings, aside from the administrative offices

why are we chucking foursquare out of this strategy?

liberal studies doesn’t have specific buildings, aside from the administrative offices

campuses abroad are branded more so as satellite campuses than individual depts

why are we chucking foursquare out of this strategy?

liberal studies doesn’t have specific buildings, aside from the administrative offices

there’s no real benefit for us

campuses abroad are branded more so as satellite campuses than individual depts

blog

to be fair

a blog isn’t exactly a social media platform

but it does improve online visibility

okay, so what exactly is a blog?

okay, so what exactly is a blog?

it’s a dynamic representation

okay, so what exactly is a blog?

it’s a dynamic representation

that means new content is regularly being generated by the writer

okay, so what exactly is a blog?

it’s a dynamic representation

that means new content is regularly being generated by the writer

and that means a continuing online presence

okay, so what exactly is a blog?

it’s a dynamic representation

that means new content is regularly being generated by the writer

and that means a continuing online presence

which is exactly what we’re looking for

so what makes for a good blog?

so what makes for a good blog?

well-written and interesting content

so what makes for a good blog?

well-written and interesting content

entries that aren’t too long (i.e. more than 500 words), otherwise people’ll lose interest

so what makes for a good blog?

well-written and interesting content

entries that aren’t too long (i.e. more than 500 words), otherwise people’ll lose interest

if people can relate to the writing, that’s great

so what makes for a good blog?

well-written and interesting content

entries that aren’t too long (i.e. more than 500 words), otherwise people’ll lose interest

if people can relate to the writing, that’s great

consistent and regular updates

getting started

getting started

buy a domain name; it’ll help with the search engine optimization

getting started

buy a domain name; it’ll help with the search engine optimization

use wordpress as your platform of choice; it has the most customization

getting started

buy a domain name; it’ll help with the search engine optimization

use wordpress as your platform of choice; it has the most customization

install plugins - there are many that will help you out in terms of front-end and back-end

getting started

buy a domain name; it’ll help with the search engine optimization

use wordpress as your platform of choice; it has the most customization

install plugins - there are many that will help you out in terms of front-end and back-end

submit it to networks and search engines

some more tips

some more tips

make sure your rss feed link is prominent

some more tips

make sure your rss feed link is prominent

that way readers can subscribe easily

some more tips

make sure your rss feed link is prominent

that way readers can subscribe easily

link to all your other social media outlets

some more tips

make sure your rss feed link is prominent

that way readers can subscribe easily

link to all your other social media outlets

subscribe to google analytics for metrics

some more tips

make sure your rss feed link is prominent

that way readers can subscribe easily

link to all your other social media outlets

subscribe to google analytics for metrics

include pictures in your posts; don’t bore your readers

so...

so...

any idea as to what the liberal studies blog should be about?

so...

any idea as to what the liberal studies blog should be about?

similar to the youtube scenario, it should be about the students

so...

any idea as to what the liberal studies blog should be about?

similar to the youtube scenario, it should be about the students

such as first-year abroad or global liberal studies adventures

so...

any idea as to what the liberal studies blog should be about?

similar to the youtube scenario, it should be about the students

such as first-year abroad or global liberal studies adventures

in short: for the students by the students

facebook

we saved the behemoth of social media for last

we saved the behemoth of social media for last

facebook has over 500 million users

we saved the behemoth of social media for last

facebook has over 500 million users

used by people of all ages; with those over 40 being the fastest growing demographic

we saved the behemoth of social media for last

facebook has over 500 million users

used by people of all ages; with those over 40 being the fastest growing demographic

pretty much seen as a must-have for businesses, when talking about exposure

profiles for organizations and businesses are known as pages

profiles for organizations and businesses are known as pages

it’s another point of interaction with students

profiles for organizations and businesses are known as pages

it’s another point of interaction with students

recalling that not everyone has a twitter

profiles for organizations and businesses are known as pages

it’s another point of interaction with students

recalling that not everyone has a twitter

but in truth

profiles for organizations and businesses are known as pages

it’s another point of interaction with students

recalling that not everyone has a twitter

but in truth

it’s more of a collective pool of information

wait what?

wait what?

the facebook page should be used to collect the information of the other outlets

wait what?

the facebook page should be used to collect the information of the other outlets

in other words

wait what?

the facebook page should be used to collect the information of the other outlets

in other words

it should catch the rss feed and twitter updates

wait what?

the facebook page should be used to collect the information of the other outlets

in other words

it should catch the rss feed and twitter updates

applications like rss graffiti and selective tweets can help with that

with that said

with that said

the page is still a means of communication with students

with that said

the page is still a means of communication with students

you can answer any questions they pose

with that said

the page is still a means of communication with students

you can answer any questions they pose

or even hold contests

with that said

the page is still a means of communication with students

you can answer any questions they pose

now that we’ve established the value of a page, let’s work on it

or even hold contests

keep it simple

keep it simple

make one for the liberal studies department

keep it simple

make one for the liberal studies department

individual programs (liberal studies and global liberal studies) don’t need their own pages

keep it simple

make one for the liberal studies department

individual programs (liberal studies and global liberal studies) don’t need their own pages

because that would get too confusing

keep it simple

make one for the liberal studies department

individual programs (liberal studies and global liberal studies) don’t need their own pages

because that would get too confusing

you can target information just by adding simple words, such as “hey GLS’ers”

so as you can see

so as you can see

a facebook page for the dept is the perfect glue to hold all these media outlets together

to recap:

twitter

to recap:

twitter

to recap:

twitter

linkedin

to recap:

twitter

linkedin

to recap:

x

to recap:

twitter

linkedin

slideshare

x

to recap:

twitter

linkedin

slideshare

x

to recap:

twitter

linkedin

slideshare

x

youtube

to recap:

twitter

linkedin

slideshare

x

youtube

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

foursquare

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

foursquarex

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

foursquarexblog

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

foursquarexblog

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

foursquarexblog

facebook

to recap:

twitter

linkedin

slideshare

x

youtube

qr codes

foursquarexblog

facebook

and on a final note

remember to properly brand yourself

that means:

that means:

be consistent with the username and layouts

that means:

be consistent with the username and layouts

you don’t want to have a different look/alias on each of these platforms

that means:

be consistent with the username and layouts

because that would just be unnecessary confusion

you don’t want to have a different look/alias on each of these platforms

image credits

http://www.flickr.com/photos/kopp0041

for non-stock photos

http://blog.thoughtpick.com http://tweetdeck.com

http://tipsforblog.com http://lewaron.com http://good-times.webshots.com

image credits

http://good-times.webshots.com

for non-stock photos

http://trendplanner.com http://qreateandtrack.com

THANKS!web: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung