nmx 2014 - blogging - how to sell books by the truckload on amazon

How to Sell Books by the Truckload on Amazon!

@bookgal

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Amazon by the Numbers

• 3,500 books published daily in the US• 4 million books on Amazon• No way to track number of eBooks

@bookgal

The Long Tail of Interest

There is no secretSales Rank Secrets

Why Amazon?

• 95% of all books and eBooks are sold on Amazon.

• The more sales you get, the more visibility you get.

• Amazon is its own search engine.

@bookgal

How the Algorithms Work

• Title popularity• Matching search term• Reviews (aka social proof)

Keyword Tools

1. Ubersuggest.org2. https://freekeywords.wordtracker.com

Amazon Search Suggestions

Where to Use Keywords

• Title• Subtitle• Book Description• Back-end of Amazon

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Amazon Keyword Secrets

Book Description

Keyword How-to’s

• Use your keyword string up 7 times in your book description.

• Swap out keywords.

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The Importance of Amazon Categories

• Narrow categories are the best.• Getting to #1 in your category will help trigger more

Amazon promotion.

Categories

• http://www.amazon.com/-/b/?node=1000

Category Tips

• Category flipping.• Find a narrow market within two broad categories.

Amazon Author Central

Pitching Amazon Reviewers

http://www.amazon.com/review/top-reviewers

• Find the right reviewers, even if they aren’t in the top 20 or top 50.

• Personalize your pitch to them, perhaps mention other books they’ve reviewed.

Another Way to Find Reviewers

Search string (in Google): • http://www.amazon.com/review/top-

reviewers “Top 500 reviewer” “Business”

Or you can also use:

• http://www.amazon.com/review/top-reviewers “Top 1000 reviewer” “Business”

How to Enhance Your Headline

• Bolding: <b>The text you want bolded</b> • Italics: <i>The text you want italicized</i> • Headline: <h1>The text you want for a headline</h1>• Amazon Orange Headline: <h2>The text you want

bolded</h2>

Fun Amazon Hacks

• SellMoreBooksonAmazon.com – get your own URL using your keywords!

• Add photo’s to your book page! • Ask for reader help.• Price jumping. • Kindle countdown.

Short is the New Long

Own a Narrow Market

• Find a narrow area within a broader market.• Publish exclusively to that niche.• Publish consistently.

Cross Selling

• Link all your books. • Offer something exclusive in your book.

How to Bundle

• Three to four books in a similar market/topic. • Same author or different author or authors. • Old titles = New book!

Want a copy of these slides?

Email me: penny@amarketingexpert.com

About AMEAuthor Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, video, and social networking platforms to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Kennedy Detail, The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: Guy Kawasaki, John Assaraf (contributor to The Secret),renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.