new trends in social commerce
Post on 26-Jun-2015
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Do you like to shopalone?
ONLINE-SHOPSare likedepartment stores
ONLINE-SHOPSare likedepartment storesWITHOUT PEOPLE.
ONLINE-SHOPSare likedepartment storesWITHOUT PEOPLE.They don‘t allow communication.
COMMENTSare POST-IT®-NOTES from PEOPLE
COMMENTSare POST-IT®-NOTES from PEOPLE sticking on PRODUCTS
COMMENTSare POST-IT®-NOTES from PEOPLE sticking on PRODUCTS within department storesWITHOUT PEOPLE.
…but why without people?
Shopping means product selection and social happening
Department stores are full of people…
Online-Shops are full of people…
Shopping means product selection and social happening*).
you check out, what‘s interesting for others,
you find crowds of people,
you watch movements,
you spontaniously open a chat with somebody
*) give it a try at todaysafter-work-shopping
Online-Shopping becomes a social happening…
your shopping-cart is your icebreaker authenticity
you look for the same/similar products with other customers collaboration
you spontaniously co-shop with „unknown“ customers / use guided tours community-shopping
Online-Shopping becomes a social happening…
higher customer satisfaction
openness
intensified relationships/loyality
interactive conversation in a product show room
The combination of both worlds…
The union of both worlds….
people focussed viewproduct focussed view
The combination of both worlds – „Visual Touch & Talk“ Sales environment in bird´s eye perspective
Simulation of a bird´s eye view to the(shopping) environment
people focussed viewproduct focussed view
Sales environment in bird´s eye perspective
Simulation of a bird´s eye view to the (shopping) environment
People moving around and beinginvolved in interaction are shown asdomains/points
initially fixed to the product they see
The union of both worlds – „Visual Touch & Talk“
product focussed view people focussed view
Sales environment in bird´s eye perspective
Simulation of a bird´s eye view to the (shopping) environment
People moving around and beinginvolved in interaction are shown asdomains/points
initially fixed to the product they see
ThomasThomas Fuchs„Company A“Berater
The union of both worlds – „Visual Touch & Talk“
product focussed view people focussed view
Sales environment in bird´s eye perspective
Simulation of a bird´s eye view to the (shopping) environment
People moving around and beinginvolved in interaction are shown asdomains/points
initially fixed to the product they see
Communication circle
All domains/points within your own circle ofcommunication can chat with you and take part in yourconversation
The union of both worlds – „Visual Touch & Talk“
product focussed view people focussed view
Sales environment in bird´s eye perspective
Simulation of a bird´s eye view to the (shopping) environment
People moving around and beinginvolved in interaction are shown asdomains/points
initially fixed to the product they see
Communication circle
All domains/points within your own circle ofcommunication can chat with you and take part in yourconversation
„…mushrooms seem to be onsale…“
The union of both worlds – „Visual Touch & Talk“
product focussed view people focussed view
integration of a „corner of the eye “- portlet
intuitively you get invited intochats while looking for products
you can short-answer the person,collaborate together
or keep on shopping on your own
product focussed view people focussed view
„…mushrooms seem to be on sale…“
The union of both worlds – „Visual Touch & Talk“
Visual Touch & Talka combination of both worlds
2320.07.2009
implemented Sitemaps with graphical displayed customers
display discussions on various location points and about various products
mapping of a real shop situation
enrichment of social connection with end customers
less customer support needed because of C2C-approach
monitoring statistics on consumer behaviour
making direct customer surveys
„Visual Touch & Talk“ - Benefits
narrator(with audience)
“only listen” -audience
JaneJana Herrmann„Partner B“Consultant
2420.07.2009
mapping the real market environment (e.g. grocery store)
connect the offline-store with the online-appearance
intuitve usability with a playful character
no offset of 3D-avatares (sorry, „Second Life®“)
plugin-free, usage of ajax and w3c-standards
possibility of co-browsing
navigation by several people accessing thesame wegbpages at the same time.
„Visual Touch & Talk“ - Benefits
Co-BrowsingCommunity-Shopping
Thanks for your attention!Want to know more… ?
[Picture credits][page2] „Steelers' Night at Giant Eagle” - by KitAy[page3] „Empty Store“ - whoohoo120[page5] „Working on my Voicedays presentation...” by whatleydude[page6] „Post it Prank“ - by sweeneytoad[page7] „Post it notes“ - by watchsmart[page8] „My Name is ..... Lloyd“ - by Mediatejack[page10] „Record Store Day @ Rough Trade East 09” - by donnierobot
2620.07.2009
Let‘s get in contact!
Lennart ReutherT-Systems Multimedia Solutions GmbHRiesaer Straße 5, 01129 Dresdenphone: +49 351 2820 - 2712fax: +49 351 2820 - 5113E-Mail: Lennart.Reuther@t-systems.com
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