new product & rebranding process book

Jotterfrom

Henry GomesFall 2010Final ProjectTypography: ID & Logo

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The Company The ProductThe Market / PositoningSloganThe CompetitorsKeywordsThe ConceptNaming the ProductLogo Design SketchesLogo Design SketchesLogo Design SketchesLogo Design SketchesLogo Design SketchesFinal 5-6Final Logos with ContextFinal LogoThank You

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The Company

Uni-Ball provides pens that are high quality writing instruments. They set themselves apart by delivering superior performance, excellent design, and continual product innovation. They are engineered using high quality materials and are designed with a distinctive, yet modern style.

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The Product

They invented the paper and pen because not everyone remembers. However, those things tend to runs out, and what happens when they do? Write seamlessly anywhere with this portable pocket-size notepad.

• Wifi(Wireless Printing, Internet Access) • On-boardKeyboard

• Bluetooth • All-Share(Wirelessly share files with TV, PC, friends) • 16GBStorage (Expandable, Removable Disk) • MicrosoftOffice(Excel, Word, Powerpoint)

• Kindle(Purchase, then read books from Amazon)

TM

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Slogan

Paperless Technology, Gone Green, Goes Everywhere.

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TheMarket/Positioning

With this product, I would like to create a new target market, and position it based on the following categories:

• 18to35agegroup(Male or Female) • Tech-Savvy(Interest in Technology)

• ActiveStudents(That take notes during courses) • Artists(Supports the ability to sketch anywhere) • Eco-friendly(Production while maintaining Natural Resources)

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TheCompetitors

Uni-ball would have a vast number of competitors from the following companies that also manufactors pens and similar products.

• Sharpie(Sanford) • Expo

• Sanford • BIC • Papermate • Pentel

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Keywords

• Paperless• Portable• Comfortable• Future• College• Green

• Eliminate• Everywhere• Pocket-size• Relation• Print• Save

• Computer• Storage• Student• Electronic• Technology

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The Concept

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NamingtheProduct

• UTECO Uses the “U” from the brand Uni-Ball, and combines it with the shorten Tec, then adds “o” to the end to make it user friendly. • Go-Pad Simple writing pad on the go. • EcoPad Combines paperless, “Eco-friendly” with notepad • Jotter Fast Writter, Writes seamlessly. • JotN’Go Jot down notes on the go, anytime, anywhere.

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PaperlessTechnology,GoneGreen,GoesEverywhere.

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PaperlessTechnology,GoneGreen,GoesEverywhere.

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FinalLogo

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