new product & rebranding process book
DESCRIPTION
This is a booklet designed to display the process behind the new product and rebranding logo.TRANSCRIPT
Jotterfrom
Henry GomesFall 2010Final ProjectTypography: ID & Logo
Contents
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The Company The ProductThe Market / PositoningSloganThe CompetitorsKeywordsThe ConceptNaming the ProductLogo Design SketchesLogo Design SketchesLogo Design SketchesLogo Design SketchesLogo Design SketchesFinal 5-6Final Logos with ContextFinal LogoThank You
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The Company
Uni-Ball provides pens that are high quality writing instruments. They set themselves apart by delivering superior performance, excellent design, and continual product innovation. They are engineered using high quality materials and are designed with a distinctive, yet modern style.
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The Product
They invented the paper and pen because not everyone remembers. However, those things tend to runs out, and what happens when they do? Write seamlessly anywhere with this portable pocket-size notepad.
• Wifi(Wireless Printing, Internet Access) • On-boardKeyboard
• Bluetooth • All-Share(Wirelessly share files with TV, PC, friends) • 16GBStorage (Expandable, Removable Disk) • MicrosoftOffice(Excel, Word, Powerpoint)
• Kindle(Purchase, then read books from Amazon)
TM
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Slogan
Paperless Technology, Gone Green, Goes Everywhere.
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TheMarket/Positioning
With this product, I would like to create a new target market, and position it based on the following categories:
• 18to35agegroup(Male or Female) • Tech-Savvy(Interest in Technology)
• ActiveStudents(That take notes during courses) • Artists(Supports the ability to sketch anywhere) • Eco-friendly(Production while maintaining Natural Resources)
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TheCompetitors
Uni-ball would have a vast number of competitors from the following companies that also manufactors pens and similar products.
• Sharpie(Sanford) • Expo
• Sanford • BIC • Papermate • Pentel
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Keywords
• Paperless• Portable• Comfortable• Future• College• Green
• Eliminate• Everywhere• Pocket-size• Relation• Print• Save
• Computer• Storage• Student• Electronic• Technology
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The Concept
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NamingtheProduct
• UTECO Uses the “U” from the brand Uni-Ball, and combines it with the shorten Tec, then adds “o” to the end to make it user friendly. • Go-Pad Simple writing pad on the go. • EcoPad Combines paperless, “Eco-friendly” with notepad • Jotter Fast Writter, Writes seamlessly. • JotN’Go Jot down notes on the go, anytime, anywhere.
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PaperlessTechnology,GoneGreen,GoesEverywhere.
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PaperlessTechnology,GoneGreen,GoesEverywhere.
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PaperlessTechnology,GoneGreen,GoesEverywhere.
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PaperlessTechnology,GoneGreen,GoesEverywhere.
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PaperlessTechnology,GoneGreen,GoesEverywhere.
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PaperlessTechnology,GoneGreen,GoesEverywhere.
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FinalLogo
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