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How-To Use Signs To Help With the Rebranding

Process

•Occasionally there are times when a business has to rebrand.

•Rebranding occurs during new ownership, a name change, overcoming a bad reputation, or even just to keep the business fresh and current.

•The “look” of your business is going to change during the rebranding process, so update your signage as well.

•Rebranding is tricky process. Don’t change your brand elements so much that customers don’t recognize or don’t approve of them.

•Rebranding inherently involves change, so some things will look different at the end of the process.

•Find the right balance—new enough for people to notice, but similar enough to the old way to be recognizable.

•Always keep one brand element the same.

•If you’re changing your name, keep your colors the same so that your signage can be recognized.

•Only do a total overhaul is if your business has developed a bad reputation, is changing its purpose, or if you’ve been purchased by a larger brand that will still register with customers.

•It’s important that your storefront reflects the new brand.

•Just changing your website and your off-site advertising creates a disconnect with customers (what they see in your ads or on your site does not reflect what they see in the store).

•Hang a vinyl banner over your entrance which announces your “Grand Re-Opening,” or says “New Look, Same Great Prices!”

•You’re acknowledging the rebranding without scaring off customers by being unfamiliar.

•Display signs inside your store that welcome customers and help them find their favorite merchandise.

•Rebranding doesn’t necessarily involve store reorganization, so customers need to know this.

•Solidify the new brand in customers’ minds by distributing die-cut vinyl stickers featuring your new name or logo.

•These can be handed out at the point-of-purchase, or used in a direct mail campaign to your surrounding area.

•When introducing your rebranded business, be confident in your new brand elements.

•If you’ve done the research and have made changes carefully, the process should be relatively-painless.

•Some customers may be upset at first, but over time they’ll adjust and get used to the new look.

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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