new models of information production, distribution, consumption
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Beyond Web 2.0:new models of information production, distribution and consumption
Martin De SaullesUniversity of Brighton
19 May 2011
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"Publishing, Digital Information and
Society: new models of information production,
distribution and consumption."
Publication in 2012
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Background
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How much information is there?
2008 – 500,000 petabytes2009 – 800,000 petabytes2010 – 1.2 million petabytes (1.2 zetabytes)
?
Source: IDC
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How much will there be?
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Where is it all coming from?
•15 to 120 billion indexed pages?•8 to 60 trillion unindexed pages?•Do pages even exist on the web?
4 billion mobile phones
650 million Facebook users
2 billion Internet users
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New Models of Information Production
Our “Data Exhaust” / “Click Stream”
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Search
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Google“Google’s mission is to organize the world‘s information and make it universally accessible and useful”
•24,400 employees in 2010•Revenue of $29.3 billion in 2010•Profit of $8.5 billion in 2010•96% of revenue from advertising•Handles >90% of all searches in Europe•>2 billion search requests a day?•>300 million searchers a day?
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“The database of intentions”
John Battelle, The Search
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Google handles more search queries in 1 day than all reference librarians since 1900
Acknowledgement to Barbara Quint & Stephen Abram
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Content Farms
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Live by the Google...
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Not just search information
>200 million phones
>200 million users
>300 million mobile users
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Social Media
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Our Data Exhaust
location friendsinterests
employer
aspirations
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A marketer’s dream
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After 16 hours
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New Models of Information Distribution
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“Everything that can be digital will be”
Jeff Dachis, The Dachis group
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Is that really true?
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What about distribution?
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Digital Content + Internet
=Be Found Promote Distribute Monetise
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What does it mean for content creators?
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•Launched in 2005•Core staff + 9,000 contributing bloggers•13 million unique visitors (March 2010)•In 2008 rated by The Observer as world’s most influential blog•Bought in February 2011 by AOL for $315 million
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•Launched as single podcast in 2005•28 weekly shows + daily show in 2011•MP3, video downloads + live streaming•$4m to $5 million in revenue in 2010•Active & passionate community
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New Models of Information Consumption
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Key Changes - Time
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Key Changes - Place
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Key Changes - Rent
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Implications for Information Professionals
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The new curators...
http://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded
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The old vendors...
Factiva May 2011
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The new(ish) vendors...
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The new vendors...
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Who is going to make sense of...
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Source: http://www.zdnet.com/blog/hinchcliffe/the-state-of-enterprise-20/143
Information Retrieval
Collection Management
Information Access
Classification
Information Behaviours
Information Literacy
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2020
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We can’t predict the future?
Source: Newsweek, 1995
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BUT....
http://www.avc.com/a_vc/2011/05/protect-ip-fka-coica.html
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