Beyond Web 2.0:new models of information production, distribution and consumption

Martin De SaullesUniversity of Brighton

19 May 2011

Martin De Saulles 2

"Publishing, Digital Information and

Society: new models of information production,

distribution and consumption."

Publication in 2012

Martin De Saulles 3

Background

Martin De Saulles 4

How much information is there?

2008 – 500,000 petabytes2009 – 800,000 petabytes2010 – 1.2 million petabytes (1.2 zetabytes)

?

Source: IDC

Martin De Saulles 5

How much will there be?

Martin De Saulles 6

Where is it all coming from?

•15 to 120 billion indexed pages?•8 to 60 trillion unindexed pages?•Do pages even exist on the web?

4 billion mobile phones

650 million Facebook users

2 billion Internet users

Martin De Saulles 7

New Models of Information Production

Our “Data Exhaust” / “Click Stream”

Martin De Saulles 8

Search

Martin De Saulles 9

Google“Google’s mission is to organize the world‘s information and make it universally accessible and useful”

•24,400 employees in 2010•Revenue of $29.3 billion in 2010•Profit of $8.5 billion in 2010•96% of revenue from advertising•Handles >90% of all searches in Europe•>2 billion search requests a day?•>300 million searchers a day?

Martin De Saulles 10

“The database of intentions”

John Battelle, The Search

Martin De Saulles 11

Google handles more search queries in 1 day than all reference librarians since 1900

Acknowledgement to Barbara Quint & Stephen Abram

Martin De Saulles 12

Martin De Saulles 13

Martin De Saulles 14

Martin De Saulles 15

Martin De Saulles 16

Martin De Saulles 17

Content Farms

Martin De Saulles 18

Live by the Google...

Martin De Saulles 19

Not just search information

>200 million phones

>200 million users

>300 million mobile users

Martin De Saulles 20

Social Media

Martin De Saulles 21

Our Data Exhaust

location friendsinterests

employer

aspirations

Martin De Saulles 22

A marketer’s dream

Martin De Saulles 23

Martin De Saulles 24

Martin De Saulles 25

Martin De Saulles 26

Martin De Saulles 27

Martin De Saulles 28

Martin De Saulles 29

Martin De Saulles 30

Martin De Saulles 31

After 16 hours

Martin De Saulles 32

New Models of Information Distribution

Martin De Saulles 33

“Everything that can be digital will be”

Jeff Dachis, The Dachis group

Martin De Saulles 34

Is that really true?

Martin De Saulles 35

What about distribution?

Martin De Saulles 36

Digital Content + Internet

=Be Found Promote Distribute Monetise

Martin De Saulles 37

What does it mean for content creators?

Martin De Saulles 38

•Launched in 2005•Core staff + 9,000 contributing bloggers•13 million unique visitors (March 2010)•In 2008 rated by The Observer as world’s most influential blog•Bought in February 2011 by AOL for $315 million

Martin De Saulles 39

•Launched as single podcast in 2005•28 weekly shows + daily show in 2011•MP3, video downloads + live streaming•$4m to $5 million in revenue in 2010•Active & passionate community

Martin De Saulles 40

Martin De Saulles 41

Martin De Saulles 42

Martin De Saulles 43

New Models of Information Consumption

Martin De Saulles 44

Key Changes - Time

Martin De Saulles 45

Key Changes - Place

Martin De Saulles 46

Key Changes - Rent

Martin De Saulles 47

Implications for Information Professionals

Martin De Saulles 48

The new curators...

http://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded

Martin De Saulles 49

The old vendors...

Factiva May 2011

Martin De Saulles 50

The new(ish) vendors...

Martin De Saulles 51

The new vendors...

Martin De Saulles 52

Who is going to make sense of...

IWM15 - Martin De Saulles 53

Source: http://www.zdnet.com/blog/hinchcliffe/the-state-of-enterprise-20/143

Information Retrieval

Collection Management

Information Access

Classification

Information Behaviours

Information Literacy

IWM15 - Martin De Saulles 54

2020

Martin De Saulles 55

We can’t predict the future?

Source: Newsweek, 1995

Martin De Saulles 56

BUT....

http://www.avc.com/a_vc/2011/05/protect-ip-fka-coica.html