my final trend book complete

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Fashion Communication

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Trend BookA/W 2011

1

Contents2

Tell Me About It Stud 4

Lost In Heaven 18

Rip Me To Shreds 32

Rat Race 46 Acknowledgments 60

3

Tell me about it S T U D

4

5

Tell me about it stud is a mix between biker chick and rock chick.

It takes dark colours like black, navy blue, greys and metallic’s, then adds a splash of colour, usually red, blue or

white.This trend also incorporates spikes,

sequins and studs.Leather is also a main fabric that is

used within this trend.This is a very British trend.

Biker Chick

Metalic

Studs/Spikes

Gothic

Splash of colour

Rock ‘n’ Roll

British heritage

b o l d

6

7

8

9

10

11

12

13

14

15

16

Black leather

Brown leather

Suede

Cotton

Studs

Sequins

Braid/String/Ribbon

17

Lost inHeaven

18

19

This trend is part of a fantasy world. It gives you the sense that you are lost in

heaven .It incorporates very pale colours, mainly

focusing on shades of white .It is a feminine trend using a lot of floral prints whilst always bringing back the il-

lusion of fantasy.Feathers and delicate fabrics are used

without.It is as if you are stuck in-between two

worlds, stuck between life and death , pur-gatory.

Neutral Colours

Floral

Clouds

Pastles

Heaven

Place between life and death

Fantasy

Stuck in time

20

21

22

23

24

25

26

27

28

29

30

Cotton

Lace

Muslin

Pearls

Net

Feathers

31

32

Rip Me To SHREDS

33

This trend involves fabric that has been distressed, ripped and shredded to create a new look.

It also included fabric that is twisted, tied up and fringed.

It has a sense of pirate throughout the trend, along with a boohoo look.

All the fabrics are natural and have a relaxed limp feel and look to them.

To reflect the type of materials used, the colour scheme uses a lot of natural colours, such as browns, greens

and reds.

Ripped

Tied up

Fringe

Pirate

Cobweb

Hanging

Brown

Red

Limp

34

36

36

37

38

39

40

41

42

43

44

Suede

Fringing

Velvet

Fishnet

Denim

Knitted

Muslin

45

RatRace

46

47

With the Olympics just around the corner sporting the sportswear will be all the trend.

Tight clothing, bright colours, top of the range materials.Sport brands will be all the rage with this trend, each bringing

out their own unique twist on the Olympics style.Baggy sweatshirts with tight leggings will be worn, trainers will be the new stiletto, and leg warmers won’t just be an 80’s

thing.Imagine bright colours but with a touch of class, as the Olympics

are no second class event.

48

OLYMPICS

SPORTY

BRIGHT COLOURS

TIGHT

BAGGY

LIGHT WEIGHT

STRETCH

FAST PASSED

BRAND NAMES

49

50

51

52

53

54

55

56

57

58

Lycra

Sweat wicking fabric

Nylon

Leather

Waterproof fabric

Cotton

www.polyvore.com

www.bonadrag.com

junsukatu.blogspot.com 2.bp.blogspot.com

www.polyvore.com

junsukatu.blogspot.com

junsukatu.blogspot.com

blog.baghaus.com 2.bp.blogspot.com

piercemattiepublicrelations.com

www.polyvore.com

blog.baghaus.com

59

Acknowledgments

mamasarollingstone.com

www.notempire.com

blog.baghaus.com

junsukatu.blogspot.com

www.polyvore.com

junsukatu.blogspot.com

junsukatu.blogspot.com

blog.baghaus.com

blog.baghaus.com

junsukatu.blogspot.com

blog.baghaus.com

60

61

polyvore.com

patternpulp.com

frontrowdiary.com

chickadvisor.com

chickadvisor.com

girldir.com

fashiontribes.typepad.com

thefabricofourlives.com

howtolookgood.com

girldir.com

minicooper.com

fashion-era.com

blackberry.com

thejuicer.net

marieclaire.com

62

omiru.com

polyvore.com

glamourvanity.com

divavillage.com

fashioncentral.pk

thebeauty-me.com

stylehive.com

denimhunt.com

streetpeeper.com

streetpeeper.com

streetpeeper.com

scoop.co.nz

scoop.co.nz

puredesignstudio.net

stylehive.comzimbio.combrownsfashion.

thefashionpolice.net

puredesignstudio.net

puredesignstudio.net

streetpeeper.com

zimbio.com

63

fatalfashionattraction.com

thefashionpolice.netshoeperwoman.com

Nerdy-trendy.blogspot.com

southafricanstreetstyle.com

southafricanstreetstyle.com

closetdiaries.com

getpalmd.blogspot.com

fatalfashionattraction.com

fatalfashionattraction.combrownsfashion.com

tonguechic.com

asianoa.com

tonguechic.comthefashionpolice.netbrownsfashion.com

64

community.livejournal.com

community.livejournal.com

tonguechic.com

ilmfb.wordpress.com

tonguechic.com

treehugger.com

rawhem.com

tonguechic.com

ilmfb.wordpress.com

tonguechic.com

community.livejournal.com

community.livejournal.com

rawhem.com

treehugger.com

trendoriginal.com

65

tonguechic.com

evakolenko.blogspot.com

ilmfb.wordpress.com

tonguechic.com

tonguechic.com

tonguechic.com

rawhem.com

ilmfb.wordpress.com

marieclaire.com

marieclaire.com

marieclaire.com

marieclaire.com

marieclaire.com

treehugger.com

rawhem.com

66

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