my final trend book complete
DESCRIPTION
Fashion CommunicationTRANSCRIPT
Trend BookA/W 2011
1
Contents2
Tell Me About It Stud 4
Lost In Heaven 18
Rip Me To Shreds 32
Rat Race 46 Acknowledgments 60
3
Tell me about it S T U D
4
5
Tell me about it stud is a mix between biker chick and rock chick.
It takes dark colours like black, navy blue, greys and metallic’s, then adds a splash of colour, usually red, blue or
white.This trend also incorporates spikes,
sequins and studs.Leather is also a main fabric that is
used within this trend.This is a very British trend.
Biker Chick
Metalic
Studs/Spikes
Gothic
Splash of colour
Rock ‘n’ Roll
British heritage
b o l d
6
7
8
9
10
11
12
13
14
15
16
Black leather
Brown leather
Suede
Cotton
Studs
Sequins
Braid/String/Ribbon
17
Lost inHeaven
18
19
This trend is part of a fantasy world. It gives you the sense that you are lost in
heaven .It incorporates very pale colours, mainly
focusing on shades of white .It is a feminine trend using a lot of floral prints whilst always bringing back the il-
lusion of fantasy.Feathers and delicate fabrics are used
without.It is as if you are stuck in-between two
worlds, stuck between life and death , pur-gatory.
Neutral Colours
Floral
Clouds
Pastles
Heaven
Place between life and death
Fantasy
Stuck in time
20
21
22
23
24
25
26
27
28
29
30
Cotton
Lace
Muslin
Pearls
Net
Feathers
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32
Rip Me To SHREDS
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This trend involves fabric that has been distressed, ripped and shredded to create a new look.
It also included fabric that is twisted, tied up and fringed.
It has a sense of pirate throughout the trend, along with a boohoo look.
All the fabrics are natural and have a relaxed limp feel and look to them.
To reflect the type of materials used, the colour scheme uses a lot of natural colours, such as browns, greens
and reds.
Ripped
Tied up
Fringe
Pirate
Cobweb
Hanging
Brown
Red
Limp
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36
36
37
38
39
40
41
42
43
44
Suede
Fringing
Velvet
Fishnet
Denim
Knitted
Muslin
45
RatRace
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47
With the Olympics just around the corner sporting the sportswear will be all the trend.
Tight clothing, bright colours, top of the range materials.Sport brands will be all the rage with this trend, each bringing
out their own unique twist on the Olympics style.Baggy sweatshirts with tight leggings will be worn, trainers will be the new stiletto, and leg warmers won’t just be an 80’s
thing.Imagine bright colours but with a touch of class, as the Olympics
are no second class event.
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OLYMPICS
SPORTY
BRIGHT COLOURS
TIGHT
BAGGY
LIGHT WEIGHT
STRETCH
FAST PASSED
BRAND NAMES
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50
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52
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55
56
57
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Lycra
Sweat wicking fabric
Nylon
Leather
Waterproof fabric
Cotton
www.polyvore.com
www.bonadrag.com
junsukatu.blogspot.com 2.bp.blogspot.com
www.polyvore.com
junsukatu.blogspot.com
junsukatu.blogspot.com
blog.baghaus.com 2.bp.blogspot.com
piercemattiepublicrelations.com
www.polyvore.com
blog.baghaus.com
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Acknowledgments
mamasarollingstone.com
www.notempire.com
blog.baghaus.com
junsukatu.blogspot.com
www.polyvore.com
junsukatu.blogspot.com
junsukatu.blogspot.com
blog.baghaus.com
blog.baghaus.com
junsukatu.blogspot.com
blog.baghaus.com
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polyvore.com
patternpulp.com
frontrowdiary.com
chickadvisor.com
chickadvisor.com
girldir.com
fashiontribes.typepad.com
thefabricofourlives.com
howtolookgood.com
girldir.com
minicooper.com
fashion-era.com
blackberry.com
thejuicer.net
marieclaire.com
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omiru.com
polyvore.com
glamourvanity.com
divavillage.com
fashioncentral.pk
thebeauty-me.com
stylehive.com
denimhunt.com
streetpeeper.com
streetpeeper.com
streetpeeper.com
scoop.co.nz
scoop.co.nz
puredesignstudio.net
stylehive.comzimbio.combrownsfashion.
thefashionpolice.net
puredesignstudio.net
puredesignstudio.net
streetpeeper.com
zimbio.com
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fatalfashionattraction.com
thefashionpolice.netshoeperwoman.com
Nerdy-trendy.blogspot.com
southafricanstreetstyle.com
southafricanstreetstyle.com
closetdiaries.com
getpalmd.blogspot.com
fatalfashionattraction.com
fatalfashionattraction.combrownsfashion.com
tonguechic.com
asianoa.com
tonguechic.comthefashionpolice.netbrownsfashion.com
64
community.livejournal.com
community.livejournal.com
tonguechic.com
ilmfb.wordpress.com
tonguechic.com
treehugger.com
rawhem.com
tonguechic.com
ilmfb.wordpress.com
tonguechic.com
community.livejournal.com
community.livejournal.com
rawhem.com
treehugger.com
trendoriginal.com
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tonguechic.com
evakolenko.blogspot.com
ilmfb.wordpress.com
tonguechic.com
tonguechic.com
tonguechic.com
rawhem.com
ilmfb.wordpress.com
marieclaire.com
marieclaire.com
marieclaire.com
marieclaire.com
marieclaire.com
treehugger.com
rawhem.com
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