mwc presentation: world of applications, hugh bradlow, telstra

World of Applications

Hugh Bradlow

Chief Technology Officer

Telstra Corporation Limited, Australia

© Telstra Corporation Limited 2010. All rights reserved

Who do applications matter to?

© Telstra Corporation Limited 2010. All rights reserved

Total global mobile sales 1.13B units in 2009

Smartphones are just 15% of the total

mobile sales

Source: IDC, 4 Feb 2010, http://www.idc.com/getdoc.jsp?containerId=prUS22196610

© Telstra Corporation Limited 2010. All rights reserved

Apps make it easy for the user Most Downloaded Free iPhone AppsGames Still Lead but Not as Dominant

Most Downloaded Paid iPhone AppsGames Have Largest Share by Far

Source: "The Mobile Internet Report" Morgan Stanley Research, December 2009

© Telstra Corporation Limited 2010. All rights reserved

© Telstra Corporation Limited 2010. All rights reserved

Enabling applications

© Telstra Corporation Limited 2010. All rights reserved

Radio Access Network

HSPA

RNCIP

Core

Application Servers & Databases

Service Management

Billing

Reporting

Activation

Assurance

Application Enablers

Shared Service Enablers & APIs

SGSNs

Wireless Core

GGSNs

GPRS

LTE

BSC

© Telstra Corporation Limited 2010. All rights reserved

Telstra’s Next GTM HSPA+ network is larger than any 2G network in Australia

Deployed at 850MHz

HSPA+ across the footprint

Coverage to 99% of Australians

More than 6,900 base stations

More than 2.1 Million square kilometres

Low Latency

Peak Network Speed: 21Mbps/5.8Mbps*

HSPA+ roadmap to 42Mbps +

Excellent in-building coverage

8

*Actual customer downlink and uplink speeds lower. Typical users speeds 550kbps–8Mbps in Capitals & major regional areas+ Actual customer downlink speeds lower. Compatible devices expected to be commercially available mid 2010

© Telstra Corporation Limited 2010. All rights reserved

WAP Portal

Mobile Web Portal

* All numbers are theoretical maximum network download speeds and subject to equipment availability. Customer speeds are lower Source:3GPP Broadband Evolution to IMT-Advanced (4G)

Peter Rysavy, Rysavy Research, September 2009

© Telstra Corporation Limited 2010. All rights reserved

Feature phones

Smartphones

© Telstra Corporation Limited 2010. All rights reserved 11

Device identity Encryption algorithms Contacts

Memory STK & JavaCard Applications

H a r d

w a r e

CPU + GPU if present

Cellular radios

Other radios (BT, WiFi, NFC)

Camera sensor + optics

Battery

Accelerometer

Proximity sensor

Light sensor

Antennas

(Touch) Screen

Keypad, if present

GPS

Device &

radio

SIM/U

SIMO

peratin

g System

S o f t w

a r eEm

be

dd

ed &

load

ed

ap

plicatio

ns

Operating system

Device drivers

Networking

Telephony

DRM Memory management

Location

Widget frameworksFlash / Flash LiteJava ME

Embedded applications

• Voice• Messaging applications• Contact list• Email , calendar• Camera etc.

• HTML, XHTML, WML• CSS• JavaScript, AJAX• RSS

Web browser

• Applications, games• Music, videos• Widgets• …

Loaded content

© Telstra Corporation Limited 2010. All rights reserved

Industry models

© Telstra Corporation Limited 2010. All rights reserved

Slide 13

Value(as perceived by customer)

Values are indicative only

$

Applications

Service

Control

OSS

Core

Access

Applications

Service

Control

OSS

Core

Access

Investment

© Telstra Corporation Limited 2010. All rights reserved

© Telstra Corporation Limited 2010. All rights reserved

© Telstra Corporation Limited 2010. All rights reserved

Single Use Ear Sensors

Headset & Desktop Transponder

Multi-axis Tilt Chair

EVestG Diagnostic Report

© Telstra Corporation Limited 2010. All rights reserved

© Telstra Corporation Limited 2010. All rights reserved

• “Shopping centre” owner

• Build the best networks that enable applications to operate well

• Do this in partnership with technology suppliers:– But there is more to building the network than installing equipment or

owning base stations

– It is about the overall user experience on the network which is determined by the engineering design that goes into managing coverage and capacity, ensuring that all the pieces of the ecosystem work together

• For example HSPA+ introduction with Ericsson, Qualcomm, Sierra Wireless