mwc presentation: world of applications, hugh bradlow, telstra
Post on 21-Oct-2014
2.649 views
DESCRIPTION
Dr Hugh Bradlow presentation at the Barcelona Mobile World Congress 2010 about the world of applications for mobiles.TRANSCRIPT
World of Applications
Hugh Bradlow
Chief Technology Officer
Telstra Corporation Limited, Australia
© Telstra Corporation Limited 2010. All rights reserved
Who do applications matter to?
© Telstra Corporation Limited 2010. All rights reserved
Total global mobile sales 1.13B units in 2009
Smartphones are just 15% of the total
mobile sales
Source: IDC, 4 Feb 2010, http://www.idc.com/getdoc.jsp?containerId=prUS22196610
© Telstra Corporation Limited 2010. All rights reserved
Apps make it easy for the user Most Downloaded Free iPhone AppsGames Still Lead but Not as Dominant
Most Downloaded Paid iPhone AppsGames Have Largest Share by Far
Source: "The Mobile Internet Report" Morgan Stanley Research, December 2009
© Telstra Corporation Limited 2010. All rights reserved
© Telstra Corporation Limited 2010. All rights reserved
Enabling applications
© Telstra Corporation Limited 2010. All rights reserved
Radio Access Network
HSPA
RNCIP
Core
Application Servers & Databases
Service Management
Billing
Reporting
Activation
Assurance
Application Enablers
Shared Service Enablers & APIs
SGSNs
Wireless Core
GGSNs
GPRS
LTE
BSC
© Telstra Corporation Limited 2010. All rights reserved
Telstra’s Next GTM HSPA+ network is larger than any 2G network in Australia
Deployed at 850MHz
HSPA+ across the footprint
Coverage to 99% of Australians
More than 6,900 base stations
More than 2.1 Million square kilometres
Low Latency
Peak Network Speed: 21Mbps/5.8Mbps*
HSPA+ roadmap to 42Mbps +
Excellent in-building coverage
8
*Actual customer downlink and uplink speeds lower. Typical users speeds 550kbps–8Mbps in Capitals & major regional areas+ Actual customer downlink speeds lower. Compatible devices expected to be commercially available mid 2010
© Telstra Corporation Limited 2010. All rights reserved
WAP Portal
Mobile Web Portal
* All numbers are theoretical maximum network download speeds and subject to equipment availability. Customer speeds are lower Source:3GPP Broadband Evolution to IMT-Advanced (4G)
Peter Rysavy, Rysavy Research, September 2009
© Telstra Corporation Limited 2010. All rights reserved
Feature phones
Smartphones
© Telstra Corporation Limited 2010. All rights reserved 11
Device identity Encryption algorithms Contacts
Memory STK & JavaCard Applications
H a r d
w a r e
CPU + GPU if present
Cellular radios
Other radios (BT, WiFi, NFC)
Camera sensor + optics
Battery
Accelerometer
Proximity sensor
Light sensor
Antennas
(Touch) Screen
Keypad, if present
GPS
Device &
radio
SIM/U
SIMO
peratin
g System
S o f t w
a r eEm
be
dd
ed &
load
ed
ap
plicatio
ns
Operating system
Device drivers
Networking
Telephony
DRM Memory management
Location
Widget frameworksFlash / Flash LiteJava ME
Embedded applications
• Voice• Messaging applications• Contact list• Email , calendar• Camera etc.
• HTML, XHTML, WML• CSS• JavaScript, AJAX• RSS
Web browser
• Applications, games• Music, videos• Widgets• …
Loaded content
© Telstra Corporation Limited 2010. All rights reserved
Industry models
© Telstra Corporation Limited 2010. All rights reserved
Slide 13
Value(as perceived by customer)
Values are indicative only
$
Applications
Service
Control
OSS
Core
Access
Applications
Service
Control
OSS
Core
Access
Investment
© Telstra Corporation Limited 2010. All rights reserved
© Telstra Corporation Limited 2010. All rights reserved
© Telstra Corporation Limited 2010. All rights reserved
Single Use Ear Sensors
Headset & Desktop Transponder
Multi-axis Tilt Chair
EVestG Diagnostic Report
© Telstra Corporation Limited 2010. All rights reserved
© Telstra Corporation Limited 2010. All rights reserved
• “Shopping centre” owner
• Build the best networks that enable applications to operate well
• Do this in partnership with technology suppliers:– But there is more to building the network than installing equipment or
owning base stations
– It is about the overall user experience on the network which is determined by the engineering design that goes into managing coverage and capacity, ensuring that all the pieces of the ecosystem work together
• For example HSPA+ introduction with Ericsson, Qualcomm, Sierra Wireless