multilingual webinars: the value of reaching your audience in their language
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@WeAreVoiceBoxer
The Value of Reaching Your Audience in Their Language
March 18, 2015
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Welcome to VoiceBoxer’s Multilingual Webinar Platform
1. Select your preferred language using the dropdown box on the right hand of your screen
2. Click on the CHAT button to ask a question or make a comment
3. Click CONTACT LIVE SUPPORT if you need assistance
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@WeAreVoiceBoxer
Agenda The value of webinars in terms of cost, time and environmental impact
@WeAreVoiceBoxer
Agenda The value of webinars in terms of cost, time and environmental impact The value of multilingual communications
@WeAreVoiceBoxer
Agenda The value of webinars in terms of cost, time and environmental impact The value of multilingual communications
How technology makes it it easier than ever to combine the two
@WeAreVoiceBoxer
Agenda The value of webinars in terms of cost, time and environmental impact The value of multilingual communications
How technology makes it it easier than ever to combine the two
VoiceBoxer’s solution
@WeAreVoiceBoxer
I. The Value of Webinars
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Who is Using Webinars and Why?
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Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62% of B2B marketers use webinars as part of their content marketing strategy
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62% of B2B marketers use webinars as part of their content marketing strategy
Thought Leadership
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62% of B2B marketers use webinars as part of their content marketing strategy
Thought Leadership
BrandAwareness
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62% of B2B marketers use webinars as part of their content marketing strategy
Thought Leadership
BrandAwareness
LeadGeneration
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62% of B2B marketers use webinars as part of their content marketing strategy
Thought Leadership
LeadGeneration
Top 5 most effective content marketing tactics
BrandAwareness
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Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
Present Findings
Update Stakeholders
Announce Organizational
News
Demonstrate New Tools
LaunchProducts
Train StaffFundraise and Report Results
Use Cases for Webinars
@WeAreVoiceBoxer
The Value of Webinars
@WeAreVoiceBoxer
Eliminate expenses or travel
for on-site meetings
Save Money
The Value of Webinars
@WeAreVoiceBoxer
Eliminate expenses or travel
for on-site meetings
Save Money Save Time
Eliminate productivity loss as
a result of work travel
The Value of Webinars
@WeAreVoiceBoxer
Eliminate expenses or travel
for on-site meetings
Save Money Save Time
Eliminate productivity loss as
a result of work travel
Save the Planet
Reduce carbon emissions from
travel
The Value of Webinars
@WeAreVoiceBoxer
Case study produced by Citrix Online, 2011
Case StudyAmerican Institute of Certified Tax
Coaches
@WeAreVoiceBoxer
Cut corporate travel costs by
$100,000
Case study produced by Citrix Online, 2011
Case StudyAmerican Institute of Certified Tax
CoachesSave Money Save Time Save the Planet
@WeAreVoiceBoxer
Cut corporate travel costs by
$100,000
Increased productivity by
reducing time spent travelling
Case study produced by Citrix Online, 2011
Case StudyAmerican Institute of Certified Tax
CoachesSave Money Save Time Save the Planet
@WeAreVoiceBoxer
Cut corporate travel costs by
$100,000
Increased productivity by
reducing time spent travelling
Reduced carbon emissions by 200 tonnes per year
Case study produced by Citrix Online, 2011
Case StudyAmerican Institute of Certified Tax
CoachesSave Money Save Time Save the Planet
@WeAreVoiceBoxer
Calculated using UC Berkeley CoolClimate Carbon Footprint Calculator
Example
A business woman is based in Europe and has to travel to another continent 4 times per year for 3 days training meetings
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Flight (economy class): $1,200
Productivity (2 days flying time): $800
Daily Stipend Allowance: ($250 x 4 nights): $1000
TOTAL ($3,000 per trip x 4 trips annually): $12,000
TOTAL CARBON EMISSIONS = 6.4 tonnes
(each roundtrip = 1.6 tonnes of CO2 emissions)*
Calculated using UC Berkeley CoolClimate Carbon Footprint Calculator
Example
A business woman is based in Europe and has to travel to another continent 4 times per year for 3 days training meetings
@WeAreVoiceBoxer
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across geographies and time zones
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across geographies and time zones
• Infuse existing content with new life (such as case studies, research, guidelines)
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across geographies and time zones
• Infuse existing content with new life (such as case studies, research, guidelines)
• Level the playing field by giving even the smallest organization global access
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across geographies and time zones
• Infuse existing content with new life (such as case studies, research, guidelines)
• Level the playing field by giving even the smallest organization global access
• Make a connection with stakeholders or sales prospects you would not otherwise reach
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
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Webinars give you the technology to reach people
across geographies and time zones
@WeAreVoiceBoxer
Webinars give you the technology to reach people
across geographies and time zones
But if you are only delivering your webinar in one language,
does that technological advantage fade away?
@WeAreVoiceBoxer
II. The Value of Professional Multilingual
Communications
@WeAreVoiceBoxer
and why multilingualism should be part of your communication
strategy
II. The Value of Professional Multilingual
Communications
@WeAreVoiceBoxer
If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.
Nelson Mandela
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A question for you…
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What is the value of engagement with clients and
partners to your organization’s bottom line?
(regardless of whether your bottom line is profits or social impact or both)
A question for you…
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Another question…
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How important is language to achieving greater engagement?
Another question…
@WeAreVoiceBoxer
How important is language to achieving greater engagement?
Another question…
Here’s some data while you think about it….
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English proficiency is low
792 4.7
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% of non-native English
employees say communicating in English is required or important for their jobs
92 7 4.7
English proficiency is low
@WeAreVoiceBoxer
7% of non-native English
employees say communicating in English is required or important for their jobs
92% of them think they
can communicate well at work
4.7
English proficiency is low
@WeAreVoiceBoxer
7% of non-native English
employees say communicating in English is required or important for their jobs
92% of them think they
can communicate well at work
4.7
out of 10
average country score of business English proficiency
source: www.globalenglish.com
English proficiency is low
@WeAreVoiceBoxer
AdvancedLevel
IntermediateLevel
BeginnerLevel
BasicLevel
Busi
ness
En
glis
h P
rofici
en
cy
Aerospace Prof. Services Defense
Financial Svs Technology Retail Pharma TravelManufacturing
Transport Real Estate Energy Govt/Non-ProfitMedia/Coms
And this applies to many industries…
source: www.globalenglish.com
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Consumers prefer information in own language
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Common Sense Advisory, “Can’t Read, Won’t Buy: Why Language Matters on Global Websites”, 2014
72%Consumers who say they would be more likely to buy a product in their own language
Consumers prefer information in own language
@WeAreVoiceBoxer
Common Sense Advisory, “Can’t Read, Won’t Buy: Why Language Matters on Global Websites”, 2014
72%
56%
Consumers who say they would be more likely to buy a product in their own language
Consumers who say that they ability to obtain information in their own language is more important than price
Consumers prefer information in own language
@WeAreVoiceBoxer
Even in multilingual Europe, studies show that people prefer to buy products when information is provided in their own language
European Commission study: User Language Preferences Online, May 2011
Consumers prefer information in own language
@WeAreVoiceBoxer
Even in multilingual Europe, studies show that people prefer to buy products when information is provided in their own language
European Commission study: User Language Preferences Online, May 2011
Consumers prefer information in own language
90% Internet users in the EU said that, when they had a choice of languages, they always visited a website in their own language
@WeAreVoiceBoxer
Even in multilingual Europe, studies show that people prefer to buy products when information is provided in their own language
European Commission study: User Language Preferences Online, May 2011
Consumers prefer information in own language
90%
63%
Internet users in the EU said that, when they had a choice of languages, they always visited a website in their own language
Respondents said that they missed interesting information on the web because it was not available in a language they understood
@WeAreVoiceBoxer
Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Companies that translated information in order to communicate with and retain their partners
Multilingualism: Return on Investment
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Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Companies that translated information in order to communicate with and retain their partners
2.7 times more likely to generate improved profits
Multilingualism: Return on Investment
2.7 Xprofits
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Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Businesses that expanded their language services budgets
Multilingualism: Return on Investment
Companies that translated information in order to communicate with and retain their partners
2.7 times more likely to generate improved profits
2.7 Xprofits
@WeAreVoiceBoxer
Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Businesses that expanded their language services budgets
1.5 times more likely to increase total revenues
Multilingualism: Return on Investment
1.5 Xrevenue
s
Companies that translated information in order to communicate with and retain their partners
2.7 times more likely to generate improved profits
2.7 Xprofits
@WeAreVoiceBoxer
How important is language to achieving greater engagement with clients and partners?
Let’s revisit…
@WeAreVoiceBoxer
How important is language to achieving greater engagement with clients and partners?
We think it’s very important!
Let’s revisit…
@WeAreVoiceBoxer
How important is language to achieving greater engagement with clients and partners?
We think it’s very important!
What do you think?
Let’s revisit…
@WeAreVoiceBoxer
III. The Value of Multilingual Webinars
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money Save time
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money Save time Reduce emissions
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money Save time Reduce emissions Engage more stakeholders
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money Save time Reduce emissions Engage more stakeholders Disseminate information efficiently
@WeAreVoiceBoxer
Combined with the Benefits of Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own language
Combined with the Benefits of Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own language
Communicate cultural nuance
Combined with the Benefits of Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own language
Communicate cultural nuance Increase inclusion,
engagement and participation
Combined with the Benefits of Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own language
Communicate cultural nuance Increase inclusion,
engagement and participation Expand to new regions
Combined with the Benefits of Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own language
Communicate cultural nuance Increase inclusion,
engagement and participation Expand to new regions Increase sales
Combined with the Benefits of Professional Multilingual Communication….
@WeAreVoiceBoxer
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages Communicate professionally with your audience, in their preferred
language
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages Communicate professionally with your audience, in their preferred
language Build support for your product or cause in new regions
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages Communicate professionally with your audience, in their preferred
language Build support for your product or cause in new regions Expand the range of events for which interpretation can be provided
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages Communicate professionally with your audience, in their preferred
language Build support for your product or cause in new regions Expand the range of events for which interpretation can be provided Increase sales opportunities and customer loyalty
…For Multilingual Webinars
@WeAreVoiceBoxer
Some reasons why organizations are not doing multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
Some reasons why organizations are not doing multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Some reasons why organizations are not doing multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Some reasons why organizations are not doing multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Assumption that it is expensive
Some reasons why organizations are not doing multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Assumption that it is expensive
Use of expensive, cumbersome and inefficient work-arounds
Some reasons why organizations are not doing multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Assumption that it is expensive
Use of expensive, cumbersome and inefficient work-arounds
Habit of doing without interpretation and leaving some stakeholders disengaged
Some reasons why organizations are not doing multilingual webinars
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IV. How VoiceBoxer Can Help You Deliver
EffectiveMultilingual Webinars
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Integrated
The VoiceBoxer Solution
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Integrated
Easy to Use
The VoiceBoxer Solution
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Integrated
Easy to Use
Cost Effective
The VoiceBoxer Solution
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Webcast Platform
Professional Simultaneous Interpretation
VoiceBoxer provides an integrated solution
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Webcast Platform
Professional Simultaneous Interpretation
One platform for both services
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast Platform
Professional Simultaneous Interpretation
One platform for both services Accommodates up to 2,500 participants
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast Platform
Professional Simultaneous Interpretation
One platform for both services Accommodates up to 2,500 participants Unlimited languages
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast Platform
Professional Simultaneous Interpretation
One platform for both services Accommodates up to 2,500 participants Unlimited languages No additional software or equipment needed
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Headquarters or
Regional Hubs
Your webcast is live interpreted into any language
Arabic
French
Spanish
VoiceBoxer is easy to use
@WeAreVoiceBoxer
Headquarters or
Regional Hubs
And your message reaches your audience in their language
Arabic
French
Spanish
Your webcast is live interpreted into any language
VoiceBoxer is easy to use
@WeAreVoiceBoxer
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams
VoiceBoxer delivers value for money
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Interpretation teams 2,500 participants
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants Pay only for what you need
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants Pay only for what you need
Live tech support
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants Pay only for what you need
Expand range of interpreted events
Live tech support
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Users who would recommend VoiceBoxer to a friend or colleague
+ 30%
Increase in engagement by non-English speakers
75%Rated the overall VoiceBoxer experience Excellent or Very Good
+70%
What VoiceBoxer’s Users Say…..
@WeAreVoiceBoxer
Engage Your Audience in Their
Language
VoiceBoxer: Solution for Multilingual Webinars
@WeAreVoiceBoxer
Save Money
VoiceBoxer: Solution for Multilingual Webinars
Engage Your Audience in Their
Language
@WeAreVoiceBoxer
Save Time
Save Money
VoiceBoxer: Solution for Multilingual Webinars
Engage Your Audience in Their
Language
@WeAreVoiceBoxer
Let us know how we can help you Speak to the
World!
@WeAreVoiceBoxer
Aimee WielechowskiCommercialization
Directoraimee@voiceboxer.com
+45 20 85 23 25
Want to learn more?Visit our website at www.voiceboxer.com
or contact:
Sergio LlorianCEO
sergio@voiceboxer.com+45 60 54 09 75
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