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Multilingual Digital Single Market Jochen Hummel, CEO language technology software

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Page 1: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual

Digital Single MarketJochen Hummel, CEO

language technology software

Page 2: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel 2

About Me

Founded and exited

Founded and passed on

Manage

Founded and represent

Chair

Page 3: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel 3

The Vision of a Digital Single Market

“Consumers need to be able

to buy the best products

at the best prices,

wherever they are in Europe.”

Vice-President Ansip, Dec 2014Accelerating growth through a connected Europe:

Speech at GSMA Mobile 360 conference in Brussels

http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm

Page 4: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

…and the Reality

http://europa.eu/rapid/attachment/IP-15-

4653/en/Digital_Single_Market_Factsheet_20150325.p

df

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Page 5: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Broken already by a Simple Search

<search string>

“Rasenmäher”

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Page 6: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Multilingual E-Commerce

Content

Static

Dynamic

www. alleywatch.com6

Page 7: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Consumers Control Content

KNOWLEDGE

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Page 8: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Multilingual E-Commerce

Content

Search

SEO/SEM

Feedback

Customer Support

Social Media Analysis

www. alleywatch.com8

Page 9: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel 9

Find and Buy what you are Looking for

String and language independent meaning

search

Find product

Explore product offering Browse a product graph instead of a hit list

Use related information Similar products, related products, customer

feedback

Product information in your

language

Machine translation, computer-assisted

translation (CAT)

Page 10: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Multilingual Knowledge System

DSM Shopping

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Product Catalogue

CRMERP

Feedback

Page 11: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel 11

Turning a Challenge into a Win

If we manage, in spite of our many cultures and languages,

to create a Digital Single Market and cross-border eGov, we

will become the fittest for the global market.

Page 12: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel 12

Contact

Jochen [email protected]

@JochenHummel

+49 172 766 66 33

Berlin - Mitte

www.coreon.com

www.esteam.se

Page 13: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Multilingual SEO/SEM

Language strategy, multilingual CMS, human

and machine translation, terminology

management, term watch, coin and copy

Realize global growth

opportunities

Keep up with local

competition

Country strategy, text analytics, data mining,

regional linking, language / marketing metrics

Manage multilingual web

contentMultilingual content management, terminology/

keyword management, meta information

translation, regional linking

Optimize online marketing

globally

Keyword translation, text analytics of

used/searched for terms, A/B testing data

mining, term performance

Collaboration between

Marketing and Translation

CMS and SEO/SEM driven by central

Multilingual Knowledge System, term value/cost

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Page 14: Multilingual Digital Single Market - lt-innovate.org Multilingual DSM.pdf · @JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human

Multilingual Digital Single Market@JochenHummel

Managing Multilingual Discoverability

Marketing

$ / Term$ / Hit $ / Sale

Terms

Multilingual Knowledge System

Content Creation

Global CMS

Dat

a M

inin

g

Tex

t A

nal

yti

cs

A|B

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