mse 2011 abu dhabi

MALAYSIA SERVICES EXHIBITION (MSE 2011)

An event byAn event by

MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION

ABU DHABI, UNITED ARAB EMIRATES17 – 20 APRIL 2011

MEETING WITH LEAD AGENCIES AND COLLABORATORS3rd November 2010

OBJECTIVES OF MSE 2011

Brand Malaysian services by showcasing Malaysian service providers achievements in the international arena;

Gain and further enhance the visibility of Malaysian services capabilities and expertise;

Promote services from Malaysia to West Asia and surrounding regions including North Africa, Indian Sub-continent and Commonwealth Independence States (CIS); and

Provide an avenue for Malaysian services providers to network and forge strategic alliances with their potential clients or partners overseas.

DATES AND VENUE

ABU DHABI, UAE

Facts About Abu Dhabi

Abu Dhabi is the capital city of United Arab Emirates. Abu Dhabi is the second most populous city in UAE

after Dubai. Abu Dhabi is the wealthiest emirate in UAE, with

regard to GDP and per capita income. Abu Dhabi's sovereign wealth fund, the Abu Dhabi

Investment Authority (ADIA) is the world's wealthiest sovereign fund in terms of total asset value.

Around 70 percent of UAE's wealth is concentrated in Abu Dhabi.

Abu Dhabi is one of the largest oil producers in the world and significantly contributes to world's economy.

Venue : Abu Dhabi National Exhibition Centre (ADNEC) – Hall 9 & Hall 10

Hall 9 Hall 10Space : 1,000 sqm 5,505 sqmHeight : 10 meters 10 metersLength : 66 meters 66 meters

Date : 13th – 16th April 2011 (Build up)17th – 20th April 2011 (Show day)21st – 22nd April 2011 (Teardown)

EVENT PROFILE

EVENT PROFILE

8

MSE 2011

Construction & Professional

1,000 sqm (Hall 9)

City Build 2011 Leverage on

exhibition track record (publicity

& visitor)

Non Construction

5,505 sqm (Hall 10)

Seamless

1 design Flow of traffic Connected

EVENT PROFILE

Hall 9 (together with City Build 2011) will showcase:

EVENT PROFILE

CONSTRUCTION – 30 companies

PROFESSIONAL SERVICES, ENERGY AND POWER GENERATION – 30 companies

Hall 10 will showcase:

EVENT PROFILE

OIL & GAS – 20 companies

INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) – 20 companies

ENVIRONMENT MANAGEMENT SERVICES – 10 companies

SPECIALISED TRAINING & BUSINESS SERVICES – 10 companies

CityBuild Abu Dhabi 2010

CityBuild Abu Dhabi 2010

VISUALS OF VENUE

VISUALS OF VENUE

VISUALS OF VENUE

VISUALS OF VENUE

VISUALS OF VENUE

VISUALS OF VENUE

VISUALS OF VENUE

CityBuild Abu Dhabi 2010

CityBuild Abu Dhabi 2010

CONCURRENT EVENTS

The following programmes will be organised during MSE 2011:-

International Business Partner Meetings

Roundtable discussions

SUNDAY, 17 APRIL 2011 (DAY 1)

10.00am : MSE 2011 opens to visitors

7.00pm : End of Day 1 of MSE 2011

MSE 2011 PROGRAMME

MONDAY, 18 APRIL 2011 (DAY 2)

10.00am : MSE 2011 Opening Ceremony (by Invitation)

: Tour of Exhibition

: Reception for guests

7.00pm : End of Day 2 of MSE 2011

MSE 2011 PROGRAMME

TUESDAY, 19 APRIL 2011 (DAY 3)

10.00am : MSE 2011 Opening Ceremony (by Invitation)

10.00 am – 5.00 pm : International Business Partner Meetings

: Reception for guests

7.00pm : End of Day 3 of MSE 2011

MSE 2011 PROGRAMME

WEDNESDAY, 20 APRIL 2011 (DAY 4)

10.00am : MSE 2011 opens to visitors

7.00pm : End of MSE 2011

MSE 2011 PROGRAMME

ORGANISATION OF PARTICIPATION

1)Cluster leaders – Ministries & government agencies↓

2)Collaborators – associations & institutions↓

3) Exhibitors – companies / services providers

ROLE OF LEAD AGENCIES

To assist in the recruitment of Malaysian exhibitors;

To help promote the sector represented to foreign businessmen and trade visitors prior and during MSE 2011;

To provide inputs on Malaysia’s capabilities and expertise in the services sector for promotional purposes;

To partake in MSE 2011 and coordinate the participation of exhibitors related to the sector represented

Note: Collaborators are to assist lead agencies

CRITERIA FOR EXHIBITORS

Exhibitors should meet the following requirements:

•Export ready

•Have experience in exporting their services

•Capacity and capability to export

ORGANISATION OF PARTICIPATION

NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR

1 Professional Services, Energy and Power Generation

- Engineering - Architect - Interior Design - Urban Planner - Landscaper - Energy and Power Generation- Others

Lead AgencyProfessional Services and Development Corporation (PSDC)

Collaborators (7)• Malaysia Design Council (MDC)• Malaysian Institute of Architects (PAM)• Malaysia Structural Steel Association (MSSA)• Board of Architects Malaysia (BAM)• Malaysian Institute of Interior Designers (IPDM)• Tenaga Nasional Berhad (TNB)• Malaysia Energy Centre (PTM)

ORGANISATION OF PARTICIPATION

NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR2 Oil and Gas Lead Agency

Malaysian Oil & Gas Services Council (MOGSC)

Collaborators (2)• Offshore Structure Fabricators Association of Malaysia (OSFAM)• Association of Malaysian Oil & Gas Engineering Consultants

(MOGEC)

NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR

3 Construction and Related Services

Lead AgencyConstruction Industry Development Board Malaysia (CIDB)

Collaborator (1)• Master Builders Association Malaysia (MBAM)

ORGANISATION OF PARTICIPATION

NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR

4 Information & Communication Technology (ICT)

Lead AgencyMultimedia Development Corporation (MDeC)

Collaborators (3)• The National ICT Association of Malaysia (PIKOM)• New Entrepreneur Forum (NEF)• Technopreneurs Association of Malaysia (TeAM)

ORGANISATION OF PARTICIPATION

NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR

5 Specialised Training & Business Services

Lead AgencyMATRADE

Collaborator (1)• Bank Negara Malaysia

ORGANISATION OF PARTICIPATION

NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR

6 Environment Management Services

Lead AgencyMATRADE

ORGANISATION OF PARTICIPATION

NO MALAYSIA INFORMATION COUNTER

ORGANISATION

1 1)Malaysia External Trade Development and Corporation (MATRADE)2) Malaysia Industrial Development Authority (MIDA)3) Ministry of Tourism Malaysia 4) Malaysia Airlines System (MAS)

ORGANISATION OF PARTICIPATION

TIMELINE OF RECRUITMENT OF EXHIBITORS

Description Timeline

Application of participation Closing date:6th December 2010

Lead agencies will be updated and to comment on suitability of Regularlyparticipants

• New venue – Abu Dhabi

• Focus on industry related services i.e. professional services, construction, oil & gas, ICT, environment management services and specialised training & business services

•Co-located within CityBuild 2011 & leverage on exhibition track record (publicity & over 34,000 visitors)

Highlights of MSE 2011

THANK YOU

SERVICES SECTION , MATRADELEVEL 15, MENARA MATRADE,JALAN KHIDMAT USAHA, OFF JALAN DUTA50480 KUALA LUMPUR

Contact Person : Pn. Roseliah TahaTel : 03 – 6207 7130Fax : 03 – 6203 7260Email : roseliah@matrade.gov.my